Research On The Interface Design On Relating APP Of Online Bookstores And Physical Bookstores-

The development of physical bookstores has long received a perennial attention from all parties of the industry in the Internet era.As an important cultural facilities and civilization carrier,physical bookstores play an important role,but also face a lot of problems including unbalanced regional development,poor capacity of innovation and development,irregular market order,low information and standardization and so on.At the same time,the emergency of digital reading and online books is a huge shock to physical bookstores.Physical bookstores not only fulfill their function of cultural communication through practical actions,but also re-understand their own functions and positioning to actively explore new business mode and transform in the perspectives of readers and consumers.Through the analysis of the present situation of the development of the physical bookstore at home and abroad,as well as the deep analysis of the existing integrated electricity providers,the physical bookstores strive to transform into the "Internet +," in a new way and seek breakthrough.Based on the concept of "Internet+",physical bookstores take initiatives to make the Internet business culture and creativity combined to change their single way of below-the-line activities to spread,so that the physical bookstores can be changed into the carrier of information culture and transmission point.What's more,they should be transformed,upgraded and created in a new way to form a development pattern that possesses a rational layout,self-contained function,main industry highlighting and diversified operation.With a base of hundreds of millions of users,China has become the fastest growing countries in aspect of APP.The paper focuses on how to use electricity suppliers App to purchase books,at meanwhile,to protect the operation of the physical bookstores.The internship bookstores' sales are gradually reduced due to the various kinds of e-book App.It is an inevitable trouble as the momentum of Internet is so rolling.How to locate the bilateral benefit after combining electricity providers App and the physical bookstores,enhance the intelligent book sales function,explore the fresh interactive experience and improve the using quality of users.This paper first analyzes the situation of domestic and international physical bookstores,and then dissects the relevant domestic competitors and latent rivals.The design of APP is described from the interface and interaction.The core part of this paper summarized is the interface design of online sales platform App that is based on the interactive theory of online bookstore and physical bookstore and gets out the interface design in line with the interactive theory-flat style.Finally,as an online bookstores sales platform,the basic interface design of "Beyond Reading" APP is completed through the pre-theoretical research and analysis,combined with graduation design.