Research On Fan Culture Communication In IP Drama

The development of the Internet and media technology has expanded the role of fans.Fan behavior has an important impact on society and is a social and cultural force that cannot be ignored.The development of the film and television industry and the dissemination of IP dramas cannot be separated from the promotion of fans.The IP drama fan group has a variety of identity characteristics and is a special research object.Therefore,the research on the interactive behavior of IP drama fans can provide a new perspective for the study of Chinese fan culture and help the development of China's cultural industry.This article studies the fan culture of the IP drama "The Untamed" as the research object,using text analysis,literature analysis,questionnaires,and in-depth interviews to apply the symbolic interaction theory to the culture of fan interaction in IP dramas.Analyze the propagation phenomenon.This thesis is divided into five chapters.The first chapter is the introduction.It summarizes the research background,purpose,significance,research review and research methods of this thesis.In order to better clarify the research scope of this thesis and to lay a solid theoretical foundation for subsequent research,the core concepts and theories related to the thesis are defined and explained in the introduction.The second chapter expounds the relationship between IP drama and fan culture in China,analyzes the development of IP drama and fan culture and the characteristics of fan culture in IP drama.The third chapter studies the fan interaction behavior,analyzes how the fan community forms the characteristics of fan interaction behavior,and elaborates the practical behavior of fan interaction.The fourth chapter is the study of symbols in fan interaction.It uses symbolic interaction theory to interpret the production and consumption of symbols in fan interaction,and analyzes the spread of fan language symbols.Chapter 5 considers the significance and future development of the fans' interactive behavior,and concludes that the seemingly crazy star-chasing behavior is actually an unconscious manifestation and,to a certain extent,the self-conscious awakening.At present,the research on fan culture in academic circles mostly focuses on the identityof a star or an item,and the research on the special fan behavior of IP drama is not enough.This article studies the behavioral practice of fans from the perspective of symbolic interaction theory,understands the cultural creation through fan interaction practice,and further explores the value of fan culture.The progress of social civilization has promoted the development of fan culture,and the interactive behavior of fans should be viewed dialectically in the path of reflection and cognition.