Research On Consumer Behavior Of IP Drama Fans In The Era Of Pan-entertainment

In the pan-entertainment time context,“IP” development speed very fast and receive a lot of attention,as the core of pan-entertainment.The year of 2015 was called “the first year of IP”.“IP Teleplay” is an important IP form,which is drove by the consuming behavior of IP teleplay fan.This study takes the consuming behavior of IP teleplay fan as research objects,method with various research methods,including case study research,literature research and summarizing.This paper based on the research of IP teleplay fan consuming behavior,which is an interdisciplinary and interdisciplinary new fan consuming behavior,for an understanding of IP development direction in the pan-entertainment context.This paper summarizes the relationship between IP Teleplay's concept,characteristics and IP or fan economy.Focus the analysis on the new mode called IP teleplay fan consuming behavior.IP Teleplay,means teleplays created by adapting games,anime and domestic original internet novel,which already had a large fan base.It has extensibility,symbol and profitability,its development relies on fan economy.The producers are capable of finding target audience,accepting by fans and switch content to consumption,maximizing fans value.IP teleplay fan consuming behavior presents a new mode of “Attention—Desire—Action—Share”.Besides,this study analyzes the social environment and group identification of IP teleplay fan consuming behavior,and how IP teleplay fan consuming behavior influence the development of IP Teleplay.