Research On The Production Of News Category Converged Media Products

The integration of traditional media and new media has gone through a long period of exploration,and has now entered a stage of deep integration.At this stage,the traditional media constantly improved the planning ability and production level,and produced a number of diverse media products.Among them,news category converged media products are more and more highly valued by the industry and academic circles,and there are more and more researches on news category converged media products.This paper takes news category converged media products as the research object,and intends to explore the value of its fusion and transformation to traditional media,thus promoting the pace of traditional media integration and transformation,and enhancing the communication ability of traditional media.News category converged media products refer to media products with the main function of disseminating news information.Currently,they are mainly divided into government affairs,economics,and social and livelihood.The products mainly have the product concept to highlight the interactive attributes,the products positioning to clarify the user value,the products content pays attention to the multiple expressions,and the products performance emphasizes the visual creativity.News category converged media products follow the production process of communication subject and target audience positioning,product information screening and re-combination,product visual design and content expression,product distribution and communication channel selection in production,and the structure is flat,content vertical,Distribute the trend of platformization.At present,traditional media has formed three production modes: media studio,media project system and media media think tank.These three models emphasize interest,efficiency and research in the process of actual operation.Traditional media currently has problems such as narrow perspectives on product production,over-reliance on intelligent technology,product homogeneity,and lack of skills in media.The long-term existence of these problems will restrict the pace of media integration development.Therefore,it has proposed optimization from the aspects of product production taking into account major and daily topics,deepening the function of technical service content,inspiring innovation vitality and productivity,and strengthening the training and introduction of media talents.Countermeasures to help traditional media dominate the media market.