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Research On The Improvement Of Project-oriented Organizational Structure Of Publishing Business For Zigeng Education Co.,ltd.

Posted on:2021-05-22Degree:MasterType:Thesis
Country:ChinaCandidate:Z J ZhuFull Text:PDF
GTID:2428330620471915Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Jilin Zigeng education technology co.Ltd(hereinafter referred to as "Zigeng company"),it was founded in 2009.It is a domestic leading educational and auxiliary book publishing enterprise integrating content planning book,printing distribution and retail.Its products cover the elementary school,middle school,high school three basic education stage.At first,with the help of the rapid development momentum of national education,Zigeng company seized the market opportunity,cooperated with state-owned publishing house to create its own brand and continuously expand the market.After years of efforts,it has established a stable market position and set up the brand of Zigeng company.But not for long,in recent years,the enterprise profit growth is slow,or even stagnating,company department overstaffed,collaborative difference between departments,communication cost is high,the frequent phenomenon of buck-passing between departments,which caused the core technical personnel turn-over,slow progress,eventually make the enterprise losing its market position and competitiveness,a threat to the enterprise development.Of catalpa till the company's investigation and study,found that the problem with department set up on your company's organizational structure is not reasonable,nobody is not clear,such as information flow is longer than the problems related,if ignore whatever problems of the existing organizational structure,longevity,catalpa farming,the company will gradually lose the core competitiveness eventually lose existing market position.This paper will catalpa till the company's organizational structure as the research basis,analyze after found the problem to solve,adjust the organization structure,solve the low efficiency of the collaboration between government departments and publishing schedule delays,ascending catalpa till the rationality of the company organizational structure,in improving the efficiency of department cooperation,make the communication smoothly,reduce the communication cost,speed up progress of publishing and improve operating earnings,promote the competitiveness of the company as a whole,as the catalpa plow sails to the ramming foundation,the company future development,as well as similar publishing enterprise organization structure to improve provide certain reference and guidance.In this paper,using the modern organization theory to judge catalpa plow company organization structure model,find the organization structure problems and analyze the causes,and then with the theory for improving project oriented organization structure,clear in order to improve the company's organizational structure,and analyze the matrix organization structure mode of the strong,the weak three,after analyzing the pros and cons,take strong matrix organization structure,with reasonable structure,division of moderate equivalent power and responsibility,goals,unified management of the basic principle,from the establishment,organization structure,department work flow,etc,to carry out the organization structure to improve the work.finally,I redesigned the structure,merged departments,reorganized departments and job responsibilities,and reorganized the work process.Finally,in order to ensure that the organizational structure improvement work of zigeng company can be carried out smoothly,the article ends with specific safeguard measures,including three aspects of culture,system and organization,so as to ensure the effective implementation of the organizational structure reform.Catalpa plow company organizational structure improvement set implementation architecture,department set up science reasonable,clear positioning in liability and work processes to meet the needs of new organizational structure works,catalpa tillage company organizational structure in improving work efficiency and speed up the publication,ensure the quality of publishing,reduce cost increase earnings management advantages,improve enterprise's overall strength,solid foundation for the enterprise healthy and orderly development.
Keywords/Search Tags:Publishing business, project oriented, organizational structure, management mode
PDF Full Text Request
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