The Project Process Management Of The First Issue Of "Wisdom Of The Business"

In this paper, we research on the project process management of the first issue of " Wisdom of the Business", based on the project management theory, with the guiding ideology for publishing industry in the "Twelfth Five-Year Plan" and Deng Xiaoping Theory and the important thought of "Three Represents" as guidance. And considered the Jilin Publishing Group development strategy and the actual development needs, we discuss howmake the further reform, howmake development, and publishing much more good spiritual and cultural products. With the background of periodical publishing industry and publishing unit management mechanism, we research the project process of the first issue of "Wisdom of the Business"." Wisdom of the Business " is a strong point of economics growth of our agency. It is a far-researching subject that how the real work contained the Party's principles and policies. Use the project management method to guide the " Wisdom of the Business " issue published timely and smoothly is a new management mode, but also a valuable exploration, which combined with the current publishing industry managementis the inevitable chance of our agency.The paper analysis the project characteristic of " Wisdom of the Business ", and introduces the team-building theory, process management theory and life-cycle theory. Then the paper makes a comprehensive marketing plan and conducted a feasibility analysis, use SWOT method does the project decision analysis and use matrix organization and management model to the project management of the first issue of" Wisdom of the Business ". In the project planning, we make a scientific orientation with the editing main, and make a plot to the issue marketing and the advertisement. This paper truly considers the full value. Secondly, the paper use the WBS to analysis the work structure of publishing projects of " Wisdom of the Business ", make the cost of scheme published with full-cost method and the schedule and quality plan. Finally, the paper studies the schedule control, cost control and quality control of the publishing project with the initial issue of " Wisdom of the Business ", then make a detailed control and coordination in the specific operation, and proposes some measures to cope with the schedule, cost, quality issues which maybe arise during the implementation progress. We can guarantee the initial issue of" Wisdom of the Business "will be at the expected time to publish. This paper also makes an evaluation on the management of the publishing project of " Wisdom of the Business ".This paper achieve the effective integration of this complex project, with the planning and control the basic structure, main part, the publication process, full cost and quality, and the objective comparison to the change between before and after the implementation of the project management. The achievement will help the project managers to adjust strategies, confirm the statue and role to project managers in the whole process of the publishing, and convenient the superiors grasp of the publishing context and direction clearly.