Research On Informatization Strategy Of Hua Xing Company

With the progress of information technology,the development of enterprises relies more and more on the support of information technology.The main business scope of Huaxing technology includes the Internet of Things and intelligent transportation systems.It specializes in the development of technologies such as dedicated short-range communication,smart card reading and writing,RADIO frequency identification and embedded POS terminals.Its main profitable products are ETC.After 16 years of development,ETC products of China Star Technology co.,Ltd.have occupied a place in China,but there is still a big gap between China Star Technology Co.,Ltd.and the goal of becoming a leader in the intelligent transportation industry in China and even the world.Huaxing technology is faced with such problems as fast product update,short delivery cycle and large market fluctuation,which bring great pressure to the research and development design,supply chain,cost management and business operation of the enterprise.In order to achieve long-term development and solve the current difficulties,Huaxing has put forward higher standards for informatization and digitization.This requires to rely on information technology to build efficient supply chain and production system,accurate cost control and analysis system,build excellent research and development system,and perfect customer service system for Huaxing Technology,so as to comprehensively enhance the competitiveness of the enterprise in the industry.This paper will combine the trend of information technology,industry characteristics and problems faced by Huaxing technology,use strategic tools and information tools,to develop information strategy for Huaxing technology.In the process of informationization strategy formulation,PEST model is first used to analyze the macro environment of politics,economy,society and technology in which Huaxing Technology is located.Then,the five Forces model is used to analyze the competitive environment from the bargaining power of customers andsuppliers,competitors,potential entrants and substitutes.Then the SWOT method is used to make qualitative and quantitative analysis of the opportunities,threats,strengths and weaknesses faced by Huaxing Technology.Through the above methods,this paper formulated the informatization strategy of Huaxing Technology as SO and WO combination strategy.The combined strategy of SO and WO means that Huaxing Should not only take advantage of opportunities and advantages to expand the enterprise,but also improve its existing disadvantages.According to the informatization strategy,this paper firstly determines the key success factors of the informatization strategy with the key success factor method,then converts the key success factors into the requirements of the corresponding information system with the strategy target set transfer method,and then defines the blueprint planning of the informatization next stage with the Nolan model.Based on the above analysis,this paper proposes the following Suggestions:(1)Provide differentiated services to customers through enterprise resource planning(ERP)and customer relationship management(CRM),so as to improve the internal control ability and service competitiveness of enterprises.(2)Use the big data analysis platform to build the ability of data analysis and scientific and efficient decision-making.(3)Through product life cycle management(PLM)and intelligent production system,improve The r&d and innovation ability and product quality control ability of Huxing Technology,and create product differentiation advantage.In the end,this paper gives the personnel,equipment,system and other safeguard measures needed for the implementation of informatization strategy to support the ultimate realization of The informatization strategy of Huaxing.