The Informatization Strategy Research Of GW Company

As China's industrial upgrading,the Made in China 2025 plan,big data,the Internet of Things,Internet +,5G and other national strategies continue to advance,the integrated circuit industry has become the hardware basis for the transformation and upgrading of our industrial modernization,and chips are one of the core technologies for the automation of various equipment.In recent years,foreign countries have imposed product supply and technology blockade on China,which has hindered China's key manufacturing fields and made it an urgent matter to break through the industry.Many domestic integrated circuit enterprises have carried out strategic transformation and actively sought for development strategies.GW company is an enterprise which has been working in the chip design industry for nearly 20 years,and has been committed to the localization design in the field of special devices.In order to better connect with the national policies,the management team of the company attaches great importance to it and is seizing the opportunity of localization industry to expand its business.Therefore,the company has formulated the overall strategy,competitive strategy and functional strategy of each business department.The chip design company is a highly knowledge intensive and highly invested industry.In today's highly developed information technology,it is difficult to achieve the company's strategy by relying on traditional human and financial resources.The company hopes to make full use of information technology to fight for the company's strategy,business strategy and each department's functions Provide strong information service support,achieve the goal of reducing cost,increasing efficiency,fine management,digital operation,etc.to enhance the competitiveness of the company.Therefore,this paper studies the information strategy of GW company.Firstly,this study uses the methods of literature research,case study,interview and investigation,field research to study the current situation and existing problems of the informatization of GW company.Secondly,this study uses the comprehensive method of CSB to plan the informatization strategy of GW company,and adopts the critical success factors,The key success factors of GW company include improving R & D level,strengthening customer relationship management,improving marketing ability,improving quality and cost control,improving human resource management level and improving production capacity,Finally,business system planning(BSP)method is used to build the overall framework of GW information system.Finally,the paper puts forward the objectives and principles of the implementation of GW's informatization strategy,and points out that the implementation of GW's informatization strategy should include the construction of informatization team,the formulation of informatization planning and annual work plan,the construction of enterprise informatization management system,the design and adjustment of IT architecture and the strategic monitoring and adjustment.In addition,the study also points out that GW company will face the risks of organizational change,service provider selection,implementation,use,personnel,development and other risks in the implementation process of information strategy,and puts forward corresponding risk control strategies.