Comparison Of The Competitiveness Between Chinese And Russian E-commerce Enterprises In Russian Market

Although e-commerce is a relatively new business area,it has grown very rapidly moreover most researchers have proven that.Besides the development of the Russian e-commerce market lags slightly but its development rate is growing rapidly and the demand of consumers who are increasingly inclined to shop on the Internet are also increasing.The Russian market offers many opportunities for foreign companies,especially Asian companies.Regional markets are relatively underdeveloped,competition is weak,and cross-border sales continue to grow.Sanctions of Europe and America imposed on Russia have provided many opportunities for Chinese e-commerce representatives.The most common e-commerce platforms in Russian market are Aliexpress(Chinese platform)and Ozon(Russian platform).In this article,in order to promote the sustainable development of e-commerce platforms of these two countries.In 2019 the author studied the characteristics of the Russian e-commerce market and compared the two most common e-commerce platforms in the Russian market(Aliexpress and Ozone),and made the comparative analysis of competitiveness of these two platforms.The author mainly makes a comparative analysis of competitiveness based on the Fishbein multi-attribute model.This research was conducted in a variety of ways,including questionnaires(collecting information),comparative analysis,literature research,case studies,SWOT analysis and the use of public statistics to analyze the largest Chinese and Russian e-commerce companies in the Russian market,respectively the advantages and disadvantages,opportunities and threat platforms of each are analyzed and conclusions are drawn from the research.After comparing and analyzing the competitiveness of Russian e-commerce platform Ozon and Chinese e-commerce platform Aliexpress in the Russian market,I found that both platforms are highly competitive.In some ways,Ali Express has surpassed local Ozon,and in some ways Ozon has surpassed Aliexpress.The author has identified the following 7 indicators.The improvement of these indicators can improve the competitiveness of Ali Express in the Russian market: facilitate dialogue with sellers(no language barriers,can understand each other);information integrity of goods and services;easy-to-understand products Instructions;timely delivery;efficient delivery;all goods arrive intact;easy replacement.Research shows that the two biggest problems with Ali Express and an e-commerce platform are logistics and language barrier for both sides.Solutions to these problems may be to improve the quality of translations,hire Russian-speaking personnel to support and accompany users,and open their own distribution points and warehouses in the Russian Federation.