| The year 2001 saw the start of "going out" project.However,the international competitiveness of China’s television industry is always in an awkward position. Researchers used to think that this is due to the low price of the TV series, not to protect the interests of producers caused. However, after 2007 our TV prices soaring, but its international competitiveness still haven’t changed in the same direction. This paper discusses on this issue.From the prospection of this article, prices of the TV series soared after the year 2007 aired from changing aspects of market structure, increasing demand for television drama and television industries depending on the star system, and in this process showed an important industrial policy effect.This article found out that where there is a problem of inconsistent values of international-oriented policy and domestic-oriented policy, the problem of low international competitiveness won’t be resolved even though the price of TV drama soared significantly. Finally, the article puts forward some suggestions policy model optimization. |
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