Research On The Core Competence Of Hunan Satellite TV Station Variety Show

China's TV variety show as a mainstream form of television programs,whether it is early period of the "Super Girl",or in recent years“Singer","Running man" are attracted to the eyes of countless audiences,it has become a television station to improve the ratings of the battle,As the major TV to improve the core competitiveness of the important means,but also the major media advertising revenue of the main source.In China,Hunan TV variety show in the provincial TV in the strongest influence,the largest brand column,variety show host the greatest influence in the country had a wide range of effects.Leading our country about 20 years of style,"Hunan TV" phenomenon,"entertainment Hunan" phenomenon has aroused strong concern.In the current variety show to become the major provincial-level competition in the main positions of the environment,although other TV variety show is also rapid development,but most of the variety of the show's influence and production standards less than Hunan TV.The reason is that Hunan TV variety show has its core competitiveness,its core competitiveness is developed over the years and the formation of the variety of production and related resources and capabilities,which is other TV variety show production sector in the short term is difficult to copy.Hunan TV variety show the core competitiveness,based on a fulltwo decades of development and accumulation,mainly embodies the core competitiveness and core competitive resources,including the Hunan TV variety show research ability,production technology,management mechanism,and inherent Or acquired resources and other multi-dimensional elements.At the same time,in today's media ecological changes in the environment,including the development of online media and other media variety show production level.Hunan TV variety show core competitiveness encountered a certain degree of dilemma and shock,the need to advance with the times to develop and consolidate the core competitiveness.To understand the core competitiveness of Hunan TV variety show,to explore its opportunities and challenges,to promote the development of Hunan TV variety show and other media variety show development and construction of a certain significance and role.