| In recent years,hunan TV is more and more attention by all of us,after the broadcast hunan TV star from the 1997,seventeen years continuous launch of the happy camp,happy girl,day day up,I'm a singer,where dad and a series of brand variety show,has extensive influence at home and abroad,and was deeply loved by the audience.To a large extent,this has to do with hunan TV variety show the use of anime in packaging plays a vital role,therefore,to want to let the audience favorite variety show,then it must be in variety show anime packaging the use of the uniqueness of hunan TV,hunan TV variety show packing of anime in the aesthetic research is particularly important.In the first chapter of this thesis,the research object of animation packaging in Hunan TV variety show is defined and classified as "variety show" and "animation package".Made a review on this topic related research background and domestic and foreign research status of results,a clear research purpose and significance of the research,Hunan TV variety show in animation packaging aesthetic analysis,found that the misunderstanding and lack of proposed the specific research ideas and methods,use of aesthetic perspective and a theoretical analysis of Hunan TV variety show picture packing aesthetic use of.The second chapter of the paper mainly describes the development history of animation packaging in Hunan TV variety show.From the propaganda film of Hunan Satellite TV entertainment programs,program identification,show titles such as animation packaging were summarized,obtained the development of Hunan TV variety show in animation packaging experience the manual synthesis,multilayer period,three-dimensional period,flat period,digital media technology period.At the same time,the current popular digital media arts in Hunan TV variety show animation packaging industry were analyzed.Got the digital media art to make the Hunan TV variety show in the animation package content more rich,design more flexible,free,make Hunan TV variety show the market competitiveness.The third chapter is the key chapter of this thesis,mainly in Hunan TV variety show animation packaging,dig packaging features of each representative program system comprehensive discussion and Hunan TV variety show in animation packaging,creative thinking and expression research.At the same time,based on this theoretical analysis and case analysis,and further puts forward Hunan TV variety show in animation packaging is packaging fashion,diversified elements,humorous narrative,simplicity of the packaging,personalized style of aesthetic characteristics.The anime in the fourth chapter the hunan TV variety show the paper packaging aesthetic study used in the context of globalization.With the variety show on CCTV,Taiwan and South Korea representative were analyzed.Obtained in the context of different culture variety show packing of anime in the aesthetic differences.Proposed in carrying forward on the basis of local cultural resources and cultural connotation,combine with the idea of hunan TV variety show programs,the variety show on CCTV,Taiwan,South Korea's packing the use of anime in the pursuit of the good.By hunan TV variety show packing of anime in the aesthetic research and can supplement the variety show better packing theory of anime in the blank,also in hunan TV variety show packing of anime in the aesthetic research a development and extension. |
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