Research On The Phenomenon Of "eat And Broadcast" In Short Video Platforms

"Eat sowing" began in South Korea in 2014 and it was introduced to the country with a "imported" label in 2015.In the same year,the short video platform broke out in a concentrated manner."Eat broadcast" quickly occupied the platform and the "live broadcast 3.0 pan-life +" era arrived.With its exotic labels and domestic technological platform changes,the development of the "broadcasting" has brought out a variety of forms of communication in the traditional live broadcast mode.The rapid spread of eating videos reflects the current lifestyle of the crowd,and also reflects as a mirror that this media revolution has given new meaning to information development in this era.The state of "everyone is an anchor" has changed the "sow broadcast" into a"broadcast of all people" that everyone participates in.In addition to satisfying the spiritual level of the audience,this carnival will also extend its reach into the online capital market.,"Eat sowing",in today's information explosion,showing a thought-provoking vitality.According to the current research results,the number of researches on the phenomenon of "eat sowing fever" is relatively small,the research issues are more fragmented and the system is chaotic,and there are few research results on the feed backing of the domestic relying platform and there is zero achievement in the field of academic papers.Therefore,this article relies on the existing research results of domestic and international broadcasts,with a short video platform as the main support,comprehensively systematically studying the development,causes,and status of the phenomenon of "eat sowing" in China,and makes suggestions for some chaos.This study finds that from the point of view of the people who eat the broadcast,the elderly from the age of 70 to the children aged five or six;from the content,from the daily diet to the unusual snack fruits,and these contents Under the impetus of the platform,content subdivision is presented;from the perspective of the audience,a well-known eating broadcaster can have millions of fans,and the influence even exceeds that of celebrity idols.The grassroots star who eats the broadcast label has a close connection with the capital market from the perspective of development status,and it has become a reason for many new arrivals to visit the broadcast.The large number of crowds attracting and the increasingly perfect eating and broadcasting revenue model have made eating and sowing a new state of development in China.The sowing broadcast has gone far beyond the concept of "show field".It binds the crowd and the market,occupies a short video platform,and captures the public's view with the theme of"food temptation".This dissertation mainly uses discourse analysis,case analysis and comparative research methods as the main research methods;relying on sociological communication psychology and semiotics and other theories.Through the study,the author finds that the "eat sowing" phenomenon relies on "sound,painting,language,and anti-regularity" as the main performance elements in the form of communication,and psychologically uses the psychological needs of netizens for novelty,snooping,and self-satisfaction to acquire netizens' needs.Concern and recognition.However,with regard to the current phenomenon of "eat sowing",the phenomenon of increasing enthusiasm for eating and eating has brought about many evils such as"communicated language" and "out of control" in the process of pulling the net-red economy.Therefore,relevant platforms are encouraged to eat and broadcast.At the same time as the anchoring,we must strengthen supervision.