Study On The Phenomenon Of "The Consumer-based Idol" From The Perspective Of Consumer Culture

Under the background of the contemporary consumer society,"the Consumer-based Idol who was born on the Internet variety show" presents great development potential and appreciation space.In,the idols group "NINEPERCENT" and "Rocket Girl " moved from online variety show "Idol Trainee" and "Produce " respectively to the public view,producing huge social influence.The basic characteristics of "the Consumer-based Idol who was born on the Internet variety show" are common people,plasticity and low age,which stimulate consumers' strong desire for protection.There are four major problems behind this national idol cultivation activity,which seems to embody the development vitality of virtual economy.First,under the commodity logic," the Consumer-based Idol " is characterized by extensive entertainment;The second is to exaggerate the concept of "overnight popularity" deliberately,causing teenagers' growth anxiety.Third,the cultivation of "the Consumer-based Idol " from the Panpticism causes the variation of the relationship between idols and consumers,which leads to the behavior of " stalking fan";Fourth,the false right to vote is harmful to the core of democracy.In recent years,with the new momentum of technological development,the active participation of the audience in the creation of idols' text content under the integrated media,and the network variety platform as the cultivation of new space,the phenomenon of coconsumption of "finished stars" and "semi-finished idols" in the cultural and entertainment industry appeared.Taking "Rocket Girl " and "NINEPERCENT" as specific analysis cases,the research focuses on clarifying the basic characteristics,cultural essence and how multi power subjects reconstruct their status through symbols in the "cultivation" activities.At the same time,further research on how consumers carry out specific consumption practice activities around " the Consumer-based Idol who was born on the Internet variety show ".Finally,the conclusion is drawn that this consumption Carnival cannot escape the traditional sense of body consumption,and both "female" and "male" are included in the field of capital consumption;Different from the "finished stars" who used to focus on single item emotional consumption,idols often respond to the imagination of "intimate relationship" actively and recognize its legitimacy.Consumers enjoy virtual intimate relationship in consumption practice;The capital strength uses the body and emotion as the important weights to set up the repetitive brand resource sales,namely "three sales" and "three consumption";In addition,the consumer's consumption activities not only stay around and entertainment,but also actively interpret and recreate the media entertainment text on the premise of mastering the social discourse power.Looking forward to the future,in order to develop in a healthy and sustainable direction in the consumer society,we need to work together from four aspects: industry shaping,media guidance,self-cultivation of idols,and clear relationship positioning of consumers,so as to jointly realize the virtuous cycle of the " the Consumer-based Idol who was born on the Internet variety show " ecosystem.