Reading Picture And Symbolic Consumption

The writer argues that the contemporary culture is shifting from "language change direction"to "image change direction" in this thesis. The visual culture is becoming the core in the contemporary mass culture. The immaterial and visual consumption has become the best important form of consumption in the contemporary society.Concerned with symbol consumption, this thesis makes a philosophical analysis of the issues in mass visual consumption as taking fiction as actuality, illusion as reality, phenomenon as essence. It explores mass cultural logic and value absence and reveals the contradiction between mass culture and consumption mass modernization.The thesis further points out that it is essential to guide it with advanced culture and reconstruct the cultural integration so as to fulfill the historical role of modern mass media. It should be a multi-level cultural system corresponding to the needs of various groups domestic, which enables the Chinese culture of 21st century to inspect the visual consumption, guide people break away from the illusive consumption manipulated by mass media, overcome the unilateralism of individuals, reshape a health personality, eliminate people' s illusion toward world radicalness, and steer them explore the essences of the world.