The Symbolic Communication And Consumption Of Hip-hop Culture

Hip-hop culture is born in the black society of the United States and spread to the world.In the summer of 2017,this cultural type,which was spread as a small public in the summer of our country,was spread widely due to the popularity of a variety show "The rap of China".This culture phenomenon is cultural symbolization.In the process of symbolic communication,hip-hop culture is simplified into a variety of symbolic forms with obvious cultural characteristics,and with the involvement of commercial factors,various economic behaviors with the symbolic meaning of hip-hop are spreading quietly.Hip-hop culture is rapidly spread and consumed in the symbolic existence of China,affecting the social,cultural and economic fields.Hip-hop culture is a kind of culture,also is a complex of various symbols.Hip-hop culture in the form of music,street dance and graffiti,the specific carrying goods are loose clothing,gold necklaces,basketball and so on,the expression is a pursuit of freedom,wealth and a rebellious life attitude."The rap of China" program mainly magnified the musical form of hip-hop culture,used hip-hop decorative elements to the extreme.The hip-hop culture has been shown again by means of symbolization in TV program production,and through the way of Internet dissemination,hip-hop culture has more symbolic characteristics.In the Internet world,all kinds of entertaining and alienated symbols are all over here.People use symbols to communicate,people are carnival for symbols,and young people are deeply trapped in the virtual world full of symbols.According to the statistics of the "2017 China Internet network development statistics report",by June 2017,the number of Internet users in China has reached 751 million,the Internet popularity rate has reached 54.3%,of which 20 to 29 year old netizens accounted for the highest.In such a group of Chinese netizens almost occupied by young netizens,young people have become the main goal of the Internet content production and commercial competition.The vast majority of the network content is made and spread by the aesthetic standards of young people.The young generation that has grown up with the Internet is more aware of the symbol operation law in the Internet world.All the cultural forms can exist in the simple form of symbolization,especially the hip-hop culture that conforms to the global youth aesthetic.They are regarded as fashion and trend,and become popular global under the operation of commercial means.The "hip-hop" program maker understands this way,combines hip-hop culture with the Internet,uses symbolic means to produce the content of the program and the marketing of the value of the program,and maximizes the aesthetic molding and dissemination of the symbols by the young people.Using a unique style of hip-hop culture,like self mockery and Kuso style,it is fully armed into a hip-hop spokesperson and creates a feast of hip-hop symbols in the cultural and consumer fields.In the era of this surplus of goods,the precondition of consumption is transmission.Only through a wide spread of the goods and a certain influence to achieve the best income,the media has a great effect on it.It can be said that the media is the creator and promoter of symbol consumption.Nowadays,symbolic consumption has become more and more the dominant factor in social consumption.People are not buying goods for the use of value,but more on the symbolic value of the goods.The symbolic value extended by "The rap of China" has been widely used,and various types of Internet products,or real products,have gained great benefits from the strength of hip-hop.However,there are many contents in hip-hop culture that do not conform to the national conditions and the standard of mass communication,such as the language and aesthetics with obvious and vulgar meaning,which is not conducive to the development of our cultural market and the psychological health of young people.Therefore,the hip-hop culture must be purged and localized in the spread of our country.This is the only way for minority culture to gain popular support and mainstream recognition.The hip-hop culture after this transformation is also more in line with the trend of social development in China.This article defines the culture and symbols in the first chapter,and summarizes the development process of hip-hop culture in the world and China.In the second chapter,from the perspective of the production and dissemination of TV program symbols,the specific program content of "China's hip-hop" is analyzed.The show is further symbolized and hip-hop style,and hip-hop symbols are also used in commodities to produce economic purpose.The third chapter focuses on the study of the effect of communication,through the form of questionnaire survey,to examine the audience's acceptance of hip-hop symbols,and to classify and analyze the results of the questionnaire.The fourth chapter of the article analyzes and summarizes the symbolic behavior of the commercialization of the program and the audience psychology behind this symbol consumption through case analysis and example demonstration,and introduces and analyzes the realistic predicament of the hip-hop culture in our country.The fifth chapter makes a summary and Reflection on the above research.As a show on the theme of hip-hop culture,the values conveyed should be consistent with the mainstream values of the society.The hip-hop culture is criticized by the whole society after the program exploded.This kind of polarization is worth our reflection,in the era of entertainment to death,in the environment of business supremacy.Is it still more prudent to be popular?In addition,the symbol consumption has been an important form of consumption in modern society,which can promote the benign operation of the economy and society and produce new productive forces.But the simplification of the creation and dissemination of symbols,the excess of symbols,the alienation of symbols and so on are extending from the Internet to the real life.We should be vigilant about these phenomenon.