The Fleeting Fame Phenomenon

Consumption patterns show different characteristics with the development of the times.As a classic contradiction between production and consumption,they are implicated in human practice.With the development of science and technology,the interaction between production and consumption at this stage has evolved into a new world.Mass media has accelerated our pace of receiving fresh information from the outside world,deepened our bond with the social environment,and it seems to have accelerated our consumption cycle.This article starts with the hot online cultural products that are closely related to us in daily life,and explores the connection and influence between media dependence and fragmented economy.Whether it's the popular Starbucks cat claw cup,the Uniqlo designer's co-branded T-shirt,or the insane instant noodle cafe that suddenly opened up full of business districts,we can easily find that they all quickly blow up the Internet but quickly disappeared to no one.In the beginning,the supply of goods was in short supply,which resulted in goods that were not expensive,but they were given special cultural symbols and doubled in value.After the end of a marketing campaign,these cultural symbols that people rushed to that time even became the dark history of their suitors.The cycle of rapid product updates is a starting point that we can grasp.In the fragmented business model,there seems to be very little to inherit.Today we no longer have a comprehensive evaluation of products,but even a little If it doesn't meet your expectations,consumers will abandon it.And the hugely rich material market will quickly fill many dazzling new options.Do we have it immediately? Do we know enough? Did we post it online? Our consumer behavior is tied to the mass media in real time.From the acquisition of product information,purchase and ordering to sharing experiences,multiple changes in audience identity have made media dependence a symptom that everyone can't get rid of.Material and spiritual desires seem to have been emancipated,but at the same time invisible competition has plunged people into anxiety and anxiety.People's attention has been torn apart by the huge Internet,and concerns,hot products,and fashion trends are overwhelming.Articles and products that satisfy materiality have now lost their competitive advantage.To be a compelling consumer product that catches the eye,material must become a symbol.In the framework of a consumer society,the symbols owned by individuals become a bargaining chip to build their social identity and status.There are many ways to prove our worth.Social networking may be the most convenient one.People are not willing to put down their mobile phones,for fear of missing every hot selling point,social topic or the opportunity to connect with the world.Everyone holds the evidence in their hands and can't wait to post it online,to makesure they do not miss every possibility to make yourself cooler.This is our gospel of great material abundance,and also a wake-up call for the dissolution of culture and the dissolution of civilization.