Application Research Of 6-sigma Management In Sales Of Domestic General Chips

The sales of semiconductor chips are different from the sales of traditional products.Whether a chip can work properly is affected by various factors such as the chip's working environment,chip reliability,and compatibility between different chips,it directly leads to different demand from different customers.Some customers emphasize product quality and service,some customers emphasize price and technical support,some customers emphasize corporate R & D investment and development potential and so on.It is also because of the complex electrical characteristics and high-tech properties of the chip that the semiconductor chip sales method differs greatly from the traditional marketing method.Since 2018,trade war between China and USA has become more and more serious.The chip industry has also become a direct conflict area between China and USA.The lack of "core" pain has suffered the Chinese government.Although since 2010,the domestic chip design company has grown from more than 500 to nearly 2,000,but for most chip design companies,the product has been made,no market to try it is the biggest problem.Based on the "six sigma" management method and the main problems encountered by company S,this paper puts forward some optimized methods throng process measure,definition and analysis.Semiconductor is a typical application-driven industry.The method proposed in this paper hopes to push backwards from a market perspective,help companies find problems,analyze problems,improve problems,and continuously accumulate experience in chip design and manufacturing,eventually creating an excellent Chinese “core”.A good chip involves R & D project establishment,reliability verification,mass production testing,quality control,technical service,and after-sales delivery.This process requires a lot of time and money.If the results are used to manage and operate the company,it will be huge risks in the chip industry.Many problems encountered by chip companies are usually caused by decisions made 6 to 9 months ago.This article helps companies find out as early as possible in the operation of semiconductor market by discussing the sales process,it is hoped to improve with minimal cost,and avoiding systemic risks to the enterprise.The theory of "six sigma" emphasizes analysis based on data and facts to avoid interference from human factors.This is also consistent with the basic requirements of chip sales,because in the process of customer introduction and purchase of chips,there will be different appeals and different stages.At different points in time,the demands of different decision makers within the customer will be different.We must follow up on customer requests and feedback in real time,and based on data analysis and improvement,we can make correct sales decisions and business operations.This article combines the "six sigma" management theory with chip B2 B marketing,which can be implemented by surveying and collecting information from customer feedback to form a set of valuable methods that can dynamically adjust the company's operations.