Analysis On The Operation Strategy Of APP Kuaikan Comic In The Rea Of Mobile Reading

The rapid progress and development of the Internet and mobile brings opportunities and challenges to the cultural industry,the traditional print media have digital transformation one after another,and the rapid popularization of the Internet makes the home field of information dissemination change from paper to PC and mobile.The audience has the right to speak independently,and everyone has a microphone.Cartoon is an important part of China's entertainment industry.With the popularity of the Internet and mobile end,the online cartoon platform began to enter the public vision.From the digitization of paper cartoons to the contribution of comic lovers,and then to the signing of comic writers,to form a complete operating system,China's comic APP has experienced several years of struggle and development,more and more readers and comic writers began to choose to use comic APP.In the past eight years,various reading platforms have sprung up like bamboo shoots after a spring rain,but,KUAIKAN comic APP has been firmly in the first place in the cartoon APP market under the trend of waves in the back and front of the Yangtze River.As a comic reading platform built by a post-90 s team,KUAIKAN comic understands the needs of young people and has a unique development model,KUAIKAN grows brutally in a young and unreasonable way.KUAIKAN comic APP continues to expand its territory under the operation of a group of young people.KUAIKAN has dabbled in almost the whole platform of communication mode.The operation strategy of KUAIKAN comic has systematic reference value for the development of similar products.This paper takes KUAIKAN comic as the research object and analyzes its operation strategy from the perspective of new media publishing.This paper is divided into five parts: the first part introduces the background of the current mobile reading and the development of the cartoon platform,and summarizes the current relevant research results;the second part analyzes the operation environment of KUAIKAN from the aspects of content,users,market and profit model,and sorts out the advantages and existing problems of KUAIKAN comic APP.The fourth part is a comparative analysis of Tencent Animation and Comic,you Monster,Dong Man and other competitive products;the fifth part is not only to provide suggestions for the future development of KUAIKAN comic APP,but also to provide a reference scheme for similar software.