A Study Of YiDian Information "Value Reading" Strategy

The development of Internet technology has deeply impacted the original media ecological pattern.Media constantly innovate ways to compete for traffic,and try to gradually outline the future media development pattern: the users get the world.As a result of the battle for users,the content on the Internet has become increasingly lightweight and entertaining.Behind the superficial courting of the audience,the content has been criticized for its lack of value.This paper focuses on the current situation of uneven content on new media platforms,selects Yidian information as the research carrier,and focuses on the study of how its value reading strategy can avoid the drawbacks such as low content quality,inaccurate push,and information cocoon caused by the generally criticized personalized recommendation in the academic circle.While guiding new media to create a high-quality information environment,we strive to provide users with high-quality reading content and high-level reading experience.This paper is highly innovative.First of all,the research perspective of this paper is relatively novel,which is from the perspective of operators.Combined with the author's internship experience in Yidian information and the interview with Yidian information internal personnel during the internship,this paper completes the research,which has a high credibility and practical guiding significance.In addition,combined with internship experience,the paper puts forward detailed and targeted improvement strategies for the deficiencies in the process of information operation.Finally,many of the viewpoints involved in the paper are derived from the author's sense of literature reading,and the combination of perception and practical operation is innovative to some extent.This paper firstly sorts out the concept of value reading strategy from a theoretical perspective,and analyzes the background of this strategy from the aspects of media environment characteristics,technical characteristics,and the disadvantages of over-reliance on algorithm technology,indicating that value reading strategy is the product of conforming to the media environment.Then,the paper summarizes the operation links that can best reflect Yidian information to enhance the value of content reading.Combined with the internship experience and in-depth interview with the editor,the paper describes in detail the operation process of these links and how to improve the content value,and at the same time realize the efficient use of user value.The third part combines case analysis to analyze the content characteristics and communication effects under the guidance of value reading strategy,so as to prove the rationality of the application of value reading strategy.Through the observation and experience in the internship process,the last part of the article pointed out the current information in the content operation of the shortcomings,and the corresponding detailed optimization strategy.This paper tries to provide an optimization route for new media platforms to improve content quality through the research on the application of Yidian information value reading strategy,drive the improvement of users' media literacy from the perspective of content dissemination,and make contributions to creating a high-quality and healthy new media ecological environment.