Research On The Operation Strategy Of "youshu" Reading Service Platform

With the rapid development of mobile Internet in China,the knowledge payment industry and community economy are becoming more and more mature.On the one hand,fragmented reading caters to the fast pace of social development;on the other hand,it meets the needs of the public and impacts the previous systematic way of acquiring knowledge.With the explosion of network information and the generation of information garbage,people who are immersed in it become increasingly anxious.In this contradiction,the emergence of "book" mobile reading products enables users to find a balance between fragmentation and systematic learning,and alleviate the atmosphere of social anxiety.This article from the national policy,technical empowerment,the level of market background analysis on the cause of audio reading industry,based on mobile reading service platform "YouShu" as the typical research object,using the perspective of product operation in its content,the user's characteristics,channel,and point out the existing problems in the process of products operation,put forward the corresponding solutions,trying to operations and the development of industry of similar products.