Analysis Of China Mobile Reading Class APP Operation Under The Trend Of Content Payment

With the development of the Internet,the phenomenon of information overload has become the mainstream.In the era when the attention of users is scarce,content payment comes into being.Paid reading has become the main means of revenue and operating basis of publishers.QQ reading relying on the advantage of users,Shuqi Novel backed by Ali,with resources as the advantage,Mi goo Reading relying on the mobile channel advantage to develop,as well as JingDong Reading,operating vertically based on JingDong and iReader which does not belong to a strong economy,but relies on its own technological advantages and innovative thinking to rank first in the secondary field are five typical research objects.Through literature analysis,comparative analysis and case analysis,this paper introduces the overall status of mobile reading under the trend of content payment and the different characteristics of each typical APP.After that,the characteristic of human-computer interaction and in-station operation mode of five selected APPs are analyzed,the functions of different pages,such as mobile phone APP icon,startup interface,reading interface,classification page and search result page are compared horizontally,and their advantages and disadvantages are summarized.Then on the basis of this,the common problems of all paid APPs in the market are analyzed,such as the obvious homogeneity of typesetting style,content aggregation and other aspects,the neglect of readers' individual demands,the lager number of web articles than that of published content,the weak original content,too much reliance on the publisher,lack of awareness of the copyright protection and so on.Finally,the corresponding solutions to these problems are put forward to summarize an effective operational approach for mobile reading APPs under the trend of content payment.The focus of this paper is the horizontal comparative analysis,problem pectination and solution strategy analysis of the five selected APPs.The innovation point of this paper lies in: firstly,the paper compares five typical APPs,and comprehensively analyses the representative mobile reading APPs on the market;secondly,the paper analyzes comprehensively the overall mode of operation from the human-computer interaction mode and in-station operation mode and the range of investigations is wide.