A Study On The Characteristics Of Publishing Chinese Literature And History

"Chinese Literature and History" was first published in January 1981.It is a popular and knowledgeable publication sponsored by the Chinese Book Bureau.Since its inception,the magazine has been adhering to the idea of "big experts write small articles".It provides a teaching and learning supplement for middle school Chinese teachers,history teachers and young students.Its purpose is to popularize the excellent knowledge of Chinese literature and history to the majority of young intellectuals and amateurs.From 1981 to April 2019,Chinese Literature and History has gone through nearly forty years of storms and hardships,and has published 454 magazines.An overview of the publication of Chinese Literature and History.Since its publication in 1981,Chinese Literature and History has gone through two stages: writing small articles by big experts and dialogue with history and peer with the times.The first stage,from 1981 to 2002,is the founding issue of Chinese Literature and History,which lays a foundation for the authors and readers of the journal.The second stage is from 2003 to the present.This stage is based on the previous stage to make further improvements on the Chinese Literature and History,so that it can better adapt to the needs of social development.In the past 40 years,Chinese Literature and History has undergone five editors-in-chief,each of whom has put forward his own ideas and suggestions for the development of the journal.This makes "Chinese Literature and History" highly recognized by the vast number of readers,and it has become an excellent publication recognized by the industry and many readers.Chinese Literature and History,founded nearly 40 years ago,not only provides readers with many excellent traditional Chinese cultural knowledge,but also has a positive effect on the construction of advanced socialist culture in China.The first reason why Chinese Literature and History has achieved so much is that it adheres to the editorial concept of "big experts write small articles",making the contents of the Journal superficial,elegant and popular."Chinese Literature and History" has a very strong editorial team,each of its editors has a strong professional quality,and every member of the editorial board also has real talent and practical ability,rather than a false name."Chinese Literature and History" also attaches great importance to the communication and interaction with readers.For this purpose,special columns such as "Readers,Authors,Editors" and "Editorial Exchanges" have been established to publish letters from readers,so as to listen to their opinions and suggestions.Second,because its column setting is flexible and changeable,at the same time,it can reflect the focus of the journal."Chinese Literature and History" has nearly 100 columns.These columns are scattered and systematic,covering all aspects of Chinese excellent traditional culture.Some columns have been assembled into books,extending the value of the journal."Chinese Literature and History" sometimes publishes special issues or columns,focusing on the history and culture of a certain period or region,which enlarges the influence of the journal.Thirdly,because of its rigorous and dignified layout design,it not only conforms to the content style of the publication,which is simple and elegant,but also keeps the ancient flavor of literature and history."Chinese Literature and History" has always used antique pictures as the cover design,adhered to the simple and elegant design style,while in the layout design,adhered to the concept of "filling the blanks is not blank nor blank",using short articles to fill the blanks,so as to make the layout more beautiful.In the Journal of Chinese Literature and History,its mutually beneficial advertising form has also become a major feature of running the magazine,and advertising has been edited in the third or bottom cover,to a large extent,to ensure the rights and interests of consumers.The nearly forty years' experience of publishing Chinese Literature and History has brought great inspiration to other similar periodicals,but there are still some shortcomings.Today,we have entered the era of media convergence,people's access to information and knowledge is no longer single,fragmented reading has become a habit.At this time,as a traditional media,"Chinese Literature and History" magazine,due to the development of media convergence,is facing some problems.For example: the form of publications is single;the sales channel is single;the share of advertising will also be occupied.Therefore,under the influence of media convergence,"Chinese Literature and History" should make full use of its own advantages,use the form of "content + service" to meet the needs of the audience;Chinese Literature and History should make effective use of new media technology,use the "online + offline" sales model to expand the sales channels of publications;Chinese Literature and History should also use new media to develop its own advertising market in real time.The solution of these problems can not only promote the further development of the Journal Chinese Literature and History,but also enable it to get the recognition of the industry and readers in the field of journals as before,thus making greater contributions to the dissemination of the excellent culture of the Chinese nation.