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Career Upgrading Of TV Program Host In The Age Of Intelligence

Posted on:2021-01-21Degree:MasterType:Thesis
Country:ChinaCandidate:H T LiFull Text:PDF
GTID:2428330611455593Subject:Theater, film and television
Abstract/Summary:PDF Full Text Request
The birth and application of AI anchor bring great influence to the media field,and also subvert people's understanding of the traditional way of communication,because this new thing shows a high level of Personification in many aspects,such as voice and action.At the same time,with the continuous support of human intelligence technology,we can expect that the future of intelligent anchor will be more plastic Space.In the era of intelligence,the traditional media ecology is also undergoing changes.The modern concept of new media has become the direction of traditional media efforts.What changes will the media industry make in the future? Where is the innovation of traditional media? How can TV program hosts improve their professional quality to meet the challenge of intelligent technology in the intelligent era? These problems are all concerned by the industry and academia.Especially in recent years,artificial intelligence has gradually changed from theoretical design to practice in the field of broadcasting and hosting.We have seen that artificial intelligence technology has more possibilities in traditional media.Artificial intelligence and technology products are better integrated and can effectively undertake repetitive work.People are also worried about whether it can completely ban hosts within a certain period of time ? Whether traditional media or new media,new technology has been applied in different degrees.The wide spread of AI anchor will inevitably bring challenges to TV presenters.How to grasp the opportunity to realize the leap forward development is the question that the host ponders.By combing the related research status,this paper first expounds the definition of the intelligent age,and the new characteristics of the media industry in the intelligent age,analyzes many problems and career bottlenecks faced by TV program hosts in the intelligent age,and puts forward suggestions for the development of intelligent technology to help TV program hosts in the new future.Finally,the future of TV program hosts in the intelligent age is prospected.This paper is divided into four chapters.The first part is the introduction.Starting from the summary of the current development of intelligent technology in the field of media,it shows the research background,research purpose and significance,research status and research content of the professional upgrading of traditional media hosts in the intelligent era,and realizes the reference information through content analysis,case analysis and literature analysis In the case of insufficient,scientific prediction is carried out through the practice of TV programs to provide content reference for the development of media industry.The first chapter mainly expounds the influence of the intelligent era on the production process of TV programs in China.The intelligent era can complete the necessary integration and adjustment between artificial intelligence technology and all walks of life,optimize the resource allocation of the media industry.This adjustment of production structure makes the media industry show new features,and the application of new technology in the media field also has a great impact on the media industry Mining,editing,broadcasting and other links of the industry have had a huge impact.The second chapter mainly expounds the professional characteristics and development bottleneck of TV program host in the intelligent era.In the intelligent era,the content production process of media industry has changed,which has a far-reaching impact on the professional development of the host.A series of changes in the professional environment,such as the moderator's role dilution and the narrowing of the professional space,require the moderator to make adjustments in the role positioning and professional development.The third chapter mainly expounds the new hosting style and role reconstruction of TV program hosts in the intelligent era.The new technology in the era of intelligence is not the terminator of the host's career.On the contrary,TV program hosts can better show their personal style and program content by using big data,edge computing and virtual immersion technology,realize the new style of program hosting,and complete the role reconstruction by upgrading their professional skillsIn the fourth chapter,combining with the new media pattern in the era of intelligence,the author puts forward the new professional standards for the host's development in the era of new media.Based on the analysis of the development of 8K and AI anchors,the development direction and professional thinking of the future hosts are put forward.
Keywords/Search Tags:AI, TV host, career upgrading
PDF Full Text Request
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