The Research About Career-hopping Of CCTV Host

In recent years, a number of eminent host of CCTV leave out or in, for instance, Yong Li, Yongyuan Cui, Qiming Qiu,Kai Wang, Jianhong Liu, Yansheng Bai, Tao Wang etc. Jing Chai becomes one of the members in this luxurious list since Qing Dong who is distinguished host in CCTV fade away from TV program. CCTV is always the place where hosts look forward. It is also the dreamy platform where congregates great hosts together. However, the dominant situation by CCTV is gone while a lot of hosts chose to leave. Additionally, the numbers of leaving CCTV becomes unpredicted especially in the last two years.Actually, career hopping appears from last two decades. Basically, the job skipping by hosts in CCTV have experienced three steps that are initial stage, abuilding stage and exposed period.Both internal and external forces cause this phenomenon. Consequently, external indicators include the heterogeneity salary between market level and the job, the uncoordinated between job pressure and endurance, developing design is unfit with requirement of the job. On the other hand, internal factors make up of platform resources transfer into personal resources, the changing of media environment promoting the host flow, the rise of new media and long tail demand expansion,community business mix camp the deep contradictions by business and community mix camp.Career hopping by hosts in CCTV gets influence from development of market. Basically, it is a normal phenomenon while media market becomes increasingly open. However, this condition also has its specifics, it happens in CCTV who leads media industry to progress. The job skipping brings a certain effect to CCTV, host and media environment.CCTV hosts have been recognized as scarce resource while they react the developing trend as the weather vane in media industry. CCTV equips with typical and representative senses in media industry as the most of authoritative TV media platform. Therefore, it is necessary to complete its utilization of human resource and create a good environment for development that can provide a positive impact to the sustainable development of CCTV. It also could be a reference for the rest of the TV media.