Research On The Propagation Force Of Wechat Public Platform

As the pace of modern life is getting faster and faster.the public is accustomed to using fragmented time to get information or read books through mobile phones,and WeChat public account has become an indispensable browsing platform on mobile phones for young people.The promotion of mandarin is referred to as "tuipu".At the end of 2017,in order to implement general secretary xi jinping's important instructions on poverty alleviation,“tuipu”poverty alleviation efforts included in the education poverty alleviation efforts,and help the national poverty alleviation strategy.There are numerous studies on WeChat's public platform,and there are also numerous researches on the significance and function of promoting mandarin,but the research related to both needs to be further developed.The innovation of this paper lies in the combination of the two.Taking the public account of promoting poverty alleviation that the author participated in the operation as an example,this paper analyzes the factors and reasons affecting its propagation power through literature review and text analysis,and gives strategies and suggestions based on the actual situation.The text of this paper is divided into five chapters.The first chapter is the introduction,which mainly describes the research background,research significance,research methods and literature review.The second chapter first explains the relevant concepts needed to understand the article,and then explains the background and operation status of the WeChat public account.The third chapter is the focus of this paper,the analysis of the promotion of poverty alleviation WeChat public account dissemination power.Firstly,the evaluation index of propagation power of WeChat public account should be constructed.The author adopts the user analysis and content analysis of WeChat public account,in which a large number of data and charts are applied.Then through the comparative analysis with the promotion of official weibo in mandarin to find out the differences in the dissemination of the two.Chapter four focuses on the existing problems and difficulties of WeChat public account,which are summarized into five aspects from the analysis of internal factors and external factors.The fifth chapter solves the problem and gives the corresponding strategy.As poverty alleviation has entered a crucial period of "the last kilometer",I hope the public account can play a powerful role,not only in terms of operational improvement,but also in attracting more people to pay attention to the promotion of mandarin,so as to help the national poverty alleviation project.