Promotion Strategy Of TV Media Wechat Public Platform Communication Power

Media convergence era,social information dissemination model has begun to be subverted.Under the background of the decline of traditional media and the development of new media,how to use the new media to enhance their competitive power has become a question worth considering.With the emergence of media convergence trend,WeChat public platform has become a lot of TV media try to spread information,explore the field of media convergence.Traditional TV media use WeChat public platform to spread the news,so that the release platform,the output medium has changed,not only to open up the channels of information dissemination,and even began to break the traditional media information production model,acceptance model,communication model,is a positive change in the television media to embrace new media initiative.But on the other hand,WeChat TV media public platform in the process of operation,there are Internet thinking lags behind,The problems such as lack of promotion,originality is weak,content form is unitary,innovation is insufficient.Overall,the television media WeChat public platform to be improved in terms of communication forcet.This paper finds out that most of the existing studies are focused on WeChat and less concerned with WeChat public platforms.The research of WeChat public platform is mostly focused on the information dissemination characteristics,corporate marketing,WeChat public platform in the field of applied research,in view of the lack of research strategy to enhance the dissemination of television media.How to use scientific research methods to find out the key factors that affect the spread of the television media WeChat public number,and formulate specific and feasible communication power promotion strategy,is a key problem to be solved urgently.In order to make up for the insufficiency of the current WeChat public number research field,tap the potential of the existence of television media We Chat public platform to promote the spread of television media,WeChat public platform influence,according to the characteristics of Schram's mass communication model,this paper constructs the evaluation matrix of the influence factors of the media public platform of WeChat,which is the main body of communication,the content of communication,the audience and the feedback of communication.Constructing judgment matrix by AHP,and determine the index weight,calculated that by quantifying the key number,the total amount of reading articles,ratings,media awareness,communication content is to enhance the communication capacity.Finally,according to the evaluation results,combined with the existing problems in the operation of WeChat TV public number,the paper puts forward some specific suggestions and strategies to enhance the communication force of WeChat TV public.