Study On The Promotion Of The Communication Power Of The "HBETV" WeChat Public Number

At present,WeChat public number has become an important interface for the transformation of traditional media to new media,is another fresh product of the traditional media to expand the influence of communication,WeChat as a newly rising personal social media,bearing the future of China's spread to the world window and image.This paper takes "Hubei Sutra" WeChat public number as the research object,borrows the authoritative platform data to analyze the influence of "Hubei Sutra" WeChat public number communication force to carry on the comprehensive overall analysis,compares with the other media WeChat public number in the province,studies the traditional media to the new media transformation to do well the continuous dissemination goal,Better complete for the new period of media career transformation of the communications task,for news coverage to produce a new situation,a new pattern,put forward reference views for the domestic reform and innovation of the integration of media development to provide a reference for the views and reference.This paper mainly introduces the concept of "Qing Bo index",which is the most authoritative data publishing platform of WeChat public number,focuses on the analysis of the dissemination evaluation indexes of the "Hubei Sutra" WeChat public number under the "Qing Bo index",analyzes the characteristics and shortcomings of its comprehensive ranking,communication structure and dissemination content,and draws the conclusion of the communication evaluation.Reading quantity and content are the important manifestations that affect the communication ability,and the characteristics of the communication with the peer media WeChat public number in the province are selected for analysis and research,and the corresponding countermeasures are put forward.The study found that the communication power of WeChat public number first depends on the advantages of the powerful traditional media itself,the content is still the preferred competitiveness,is the basis of the impact of communication power,second,the operation means is the support of the communication force,to strengthen the operation of the micro-credit public team building,improve the operation capacity;The user is the key to enhance the communication power,in order to excavate the development space of WeChat public number.At present,it is the opportunity of the integration of traditional media in China,the use of WeChat public number to do a good job in the dissemination of new media,is undoubtedly to consolidate the dominant position of traditional media,enhance their own brand characteristics and image,improve their own mode of communication,to achieve satisfactory communication results,to win the key to users and customers.