The Practice And Exploration Of The Construction Of County-level Converged Media Center

Based on the theory of media convergence,this study selects Qingcheng County of Gansu Province,which is located in a poor area in the west and has weak media power,as a case study object.Through a three-month participatory observation,it goes deep into the practice and exploration of the construction of Qingcheng County Convergence media center.In combination with the in-depth interview method,interviewed the leadership and internal staff of Qingcheng County Convergence Media Center,and tried to show how the county-level media in a poor area has overcome the difficulties to establish a Convergence Media Center in the actual participation survey and the real recorded interview.And maintain a complete case of stable platform operation.This study first analyzes the dilemma faced by the development of traditional TV stations in Qingcheng County and the urgent need to transform the media.Secondly,it explores the advantages of mainstream media transformation compared with other commercial media at the grassroots level,and analyzes the specific reform measures made by Qingcheng County to establish a media centre.Finally,the actual operation of Qingcheng County Media Center platform and the output of media products are discussed in detail.The good communication effect ofits media platform under the effective operation strategy is developed,and Qingcheng County Media Center is proposed.For the problems that occur in the later stage of operation of the platform,analyze the reasons for these problems and propose solutions,hoping to provide a valuable case for the exploration and practice of the construction of county-level financial media centers in other regions,especially in less developed regions.The study found that the development of county-level converged media centers ushered in development opportunities driven by national policies and the trend of media integration.County level converged media centers have been established in many places in China,but the county level converged media platforms also have problems in the later operation,such as lack of high-quality original content,lack of profitability,and many but not refined platforms.In this regard,after the dividend period of the policy,the county-level converged media platform needs to continue to improve its hematopoietic capacity,strengthen its branding,and obtain sustainable development through netflow and monetization in order to achieve good operation and meet market inspection standards.