| As a new social media,microblog has gradually penetrated into our lives,and has an important impact on our media information reception and media interaction.In addition to microblog itself,media organizations open new communication paths and professional content production and upload on microblog,and the audience carries out interactive behaviors such as forwarding and commenting on it,and the interaction between transmission and reception,the whole interaction process contains great research value.As the official micro-blog of people's daily,People's Daily micro-blog is the most symbolic micro-blog of the Party organ in China.As of November 24,2019,people's daily micro-blog followers have exceeded 100 million.People's daily microblog news comments can be seen as the extension of the People's Daily news comment system on the microblog platform.Its growing influence on the network will help people's daily to create a speech lineup with clear division of labor and level.This paper studies the process and results of the interaction ceremony of the people's daily microblog news commentaries,explores how to correctly carry out the dissemination of news commentaries and public opinion guidance,so as to make it become a new mainstream media with characteristics,which is conducive to inject fresh blood into the dissemination content of China's mainstream media,broaden the media channels,and provide a variety of observation perspectives,not only for the mainstream media microblog news comments Content production and public opinion guidance are of great significance,and are of great benefit to the development of the whole media society.Based on the interaction ritual chain theory of Randall Collins,an American scholar,and from the micro perspective of sociology,this paper analyzes the four elements of the interaction ritual chain and theresults and outputs of the interaction ritual.Collins believes that people's emotional acquisition in interaction is the main driving force for the interaction ceremony.The interaction ritual chain provides a new way to study the interaction behavior of social media.From this point of view,this paper discusses the interactive ritual behavior of the People's Daily micro-blog news commentaries,forms the interactive ritual chain model,and finally comprehensively studies the results and characteristics of the interactive ritual of the People's Daily micro-blog news commentaries,so as to provide inspiration and suggestions for the mainstream media micro blog news commentaries.Based on Collins' s theory of interactive ritual chain,taking People's Daily micro-blog news comments as the research object,on the basis of literature analysis and participatory observation,combined with content analysis,the formation and evolution process of interactive ritual in People's Daily micro-blog news commentaries are studied,and based on the original theoretical model,an interactive ritual chain model of people's daily micro blog news commentaries is proposed,It provides feasible suggestions for the construction of new mainstream media and the guidance of a healthy and harmonious public opinion environment.This paper is divided into four parts:The first part is the introduction,which puts forward the research background and value,summarizes the relevant concepts,and combs the research related to the interaction ceremony chain and the People's Daily micro-blog news commentaries at home and abroad.The second part combs the theoretical basis of interactive ritual chain,explains the basic model of interactive ritual chain and the key concepts of emotional energy.The third part analyzes the various elements of the interaction ceremony.The research holds that People's Daily realizes "virtual body co-existence" when users participate based on the microblog platform and Internet media.According to the common concern of micro-blog content,emotional information is shared through interactive behaviors such as forwarding,commenting and praising to form emotional energy,so as to obtain emotional sharing and body a sense of belonging,such as identity.The fourth part analyzes the results of interaction ceremony in People's Daily's micro-blog and finds that every time micro-blog news commentaries users participate in it;they form a complete interaction ceremony.In the interaction process,they also accumulate emotional energy to promote the continuity of the interaction ceremony,and gradually form the symbolic capital and group moral sense of representative groups,so as to build a complete interaction ceremony chain model.The fifth part puts forward the shortcomings of the people's daily micro blog news commentaries,and considers that its information presentation mode is single,and the communication subject has less feedback.In the future development,we should increase the presentation mode,strengthen the presence experience,strengthen the interactive participation,enhance the emotional energy,give full play to the editing role,and guide the public opinion. |
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