Research On The Interaction Of Video Blogs From The Perspective Of The Interactive Ritual Chain

Video blog has become the content direction of the main social platforms after short video,with the scale of short video users is at a standstill.As a new kind of video social communication,video blog has gradually entered the field of vision of the Chinese public.In the video blog,bloggers record their daily life by shooting videos,and upload them to major social platforms to get interaction with other users.In this way,the life of the video blogger will be presented in the cyberspace in an all-round way,and the blogger will be placed in the focus of the interaction between the two sides.The social interpersonal interaction will be carried out again and again around the blogger.With the help of Collins' s interactive ritual chains theory,this paper takes domestic video barrage website Bilibili as an example.From a micro perspective,further explores will focus on the attraction of its interactive way,the formation process and results of interaction,based on the analysis of the content and technical characteristics of vlog.The article is divided into four parts: first,from the content and technical characteristics,through comparative analysis of the differences from short video and live video interaction,to clarify the basic connotation of vlog,and point out the content essence of personalized life narrative and the technical characteristics of embedding personal life time and space.Secondly,there are four aspects: the way of presence,the focus of interaction,the definition of outsider and the possibility of emotional connection.Thirdly,by selecting the specific video blog in Bilibili as the research sample,this paper respectively expounds that the leading interactive video blogger has completed the quasi interpersonal interaction with users through the comprehensive use of audio-visual language,with the help of high self-exposure,and has established the close relationship with other participants in cyberspace.In the process of watching vlog,users communicate with the blogger and other participants through multiple interactive ways such as bullet screen,comment,coin investment,etc.The author specifically analyzes the interactive ritual operation elements,and how both parties through consultation with the help of the bullet curtain clear the focus belonging to the group.As a result,with the collective conversation rhythm,collective excitement helps to form a successful interactive ritual chain.Finally,it analyzes the specific results of a successful interaction ceremony of the vlog,and points out that the accumulation of emotional energy and the acquisition of group symbol capital in the vlog make the users form a highly viscous group around the blogger.