The Impact Of Micro-blog Authenticating Users On The Construction Of Communication Environment

We are in the new media age,we are in the we-media age.Under the environment of current information dissemination,people's reading habit is getting more and more fragmented,various fragmented reading app began to rise,to share the hilarity of fragmented information.Micro-blog,which is a strong performer among them,not only affected people's reading habit,but also promoted different values in the process of transmitting information,affected the construction of spiritual civilization directly or indirectly.In themicro-blog environment of information dissemination,the authenticated users show a great influence on spreading information and promoting values,even some Big V users leaded where something heads.Therefore,it is the main aspect of this paper to study on the impact of these authenticated micro-blog users brought to communication environment and social development,meanwhile,comparing the personal micro-blog users with the official micro-blog users,to explore and analyze the similarities and differences between them.In addition,as the official media and mainstream media,the official micro-blog of People's Daily has always been guiding the fermentation of public opinions in the right direction.This paper will take the official micro-blog of People's Daily as an example to discuss and study.