| After the birth of the western Twitter and domestic micro-blog, their vastnetwork of adsorptive power and social influence have appeared immediately.Especially Sina micro-blog with its powerful advantages has become netizens at one’sleisure in a short span of four years. Micro-blog’s grassroots, timeliness,fragmentationand fission communication exactly in line with the needs of Internet users desireinformed and eager to express.Especially in the world of sports news, sportsinformation is emerging whenever and wherever possible, and sports process varyfrom minute to minute,even the result is whirling.There micro-blog Sina, have greatlychanged the traditional media information dissemination speed, single channel andpoor interaction of inferiority.This paper will take the Sina sports news official micro-blog large sports newscontent as the research object, and take official micro-blog Sina sports news ofLondon Olympic Games reports in2012and the twelfth sport-games reports in2013as case. Microblogging selected text time that during the opening and closing of twomajor sports events, using the method of literature and content analysis, to analyze theprocess, the current situation, feature, rule and limitation of official micro-blog Sinasports news major sporting events reported.Through the analysis, the author thinksthat, Sina sports news official micro-blog’s reported feature is different report forms,alternate title reports, integration of media coverage, microblogging BaoTuan reportsand setting column reported. Official microblogging Sina sports news media reportsshowing function as follows,the pattern of change in reporting process,promoting thedevelopment of journalism and providing sports information platform. However, theofficial microblogging Sina sports news coverage limitations also exist,it includesforms rich enough,content diversified not enough and poor personal interaction.I thencome to the rule of the official microblogging Sina Sports News reports aresynchronization in tournament, multiple content and fragmentation.To this end, theauthor concludes official microblogging Sina sports news and reports required todevelop strategies to optimize coverage,broaden the channels of informationdissemination, the need to strengthen the integration of traditional media andinfluence should be improved.To sum up, the author proposed sina sports news of official micro-blog enhancethe professionalism of the news, optimize the information function, rich in contentand form diversity, deepening in integration of traditional media, enhance interactionwith the individual, strengthening of fragmentation integration and development incompetition。... |
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