Research On The Problems And Countermeasures Of AR Children's Book Publishing From The Perspective Of Immersion Communication

With the development of science and technology,people put forward higher requirements for visual consumption experience,pursuing image situation and emphasizing "synaesthesia" effect.AR children's book combines virtual with reality,and uses multimedia technology to integrate text,pictures,sound,video,animation and many other forms to achieve multi-sensory stimulation,giving readers a new "immersive" experience.Readers are no longer simply reading AR children's books,but are directly transformed into the protagonists of books and interact with the characters in books.Although AR children's books have many advantages,the development of AR children's books still faces some problems because AR children's books publishing is still at the exploratory and trial stage in China.Based on the relevant knowledge of communication,publishing and children's psychology,this paper,from the perspective of immersion communication,analyses the problems and causes of AR children's books in technology and content immersion,and focuses more on exploring the negative effects of AR children's books on children's physical and mental health,such as confusing reality,distracting attention and individual,poor emotional experience and so on.Based on the analysis of problems,this paper explores the causes of the problems from the subjective factors such as the publisher's neglect of children's psychological characteristics,as well as the objective factors such as immature publishing technology and homogenization of publishing content.Finally,this paper puts forward some suggestions for the development of AR children's book publishing industry from three aspects: national government,publishing technicians and publishing content providers.Through this research,I hope AR children's book publishing can consider the impact of children's immersion,do a good job in the optimization of book topics,technology presentation and interactive experience,and actively explore a better way of development.