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Design And Planning Of The "Science Enlightenment 366" Series Of Integrated Publishing Projects For Children's Popular Science

Posted on:2021-03-04Degree:MasterType:Thesis
Country:ChinaCandidate:J GuoFull Text:PDF
GTID:2518306041960469Subject:Master of Publishing
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Cultivate a good political and ideological quality and professional ethics,master the professional knowledge and skills of publishing,have a broad knowledge,can comprehensively use management,economics,law,foreign languages,computers and other knowledge to solve practical problems in the publishing industry and adapt to the modern publishing industry The development of high-level,composite,and application-specific publishing professionals is the training goal of a master's degree in publishing.Therefore,publishing a master's degree dissertation must be closely integrated with publishing practice,using theoretical research,research reports,case analysis,graduation design,and other forms to analyze and solve practical problems in publishing by using the theory,knowledge,and methods of publishing and related disciplines.This article chooses the form of graduation design,and through the design and planning of the integrated publishing project,at the same time as completing its own studies,it strives to contribute to the era of integrated development of children's science publishing.In the era of integrated media,with the rapid development of network information technology and digital technology,people's reading habits have changed,and the reading methods have become increasingly diverse,entering an era in which traditional paper reading and electronic reading are equally important.The rise of online reading,mobile reading,and e-reading has brought both challenges and crises to the traditional publishing industry,as well as opportunities and opportunities.The traditional publishing industry has been actively transforming to digital publishing,and is using modern communication and publishing technologies to seek innovation and upgrade in all aspects.Convergent publishing has become a major trend in the development of the publishing industry.In recent years,with the increasing popularity of science popularization,the types and quantity of children's popular science books have been increasing,and the entire popular science popular books market has shown a trend of prosperity and development.However,by reading a large number of relevant literature and investigating children's popular science books and digital publications on the market in China at the current stage through the Internet platform,we found that children's popular science publications still face problems such as the majority of imported editions,insufficient innovation,similar themes,and poor popularization results In particular,the lack of exploration and practice of applying mobile Internet and artificial intelligence technology is difficult to meet the needs of readers.What can integrated publishing bring to children's science publishing?How to improve children's scientific spirit and scientific thinking in the context of integrated publishing?What significance can the development of integrated publishing in the field of children's science bring to traditional publishing?In response to these problems,in the context of integrated publishing,this project takes the topic of children's science popularization as the starting point,plans and designes an all-media product creative development industry chain with the theme of "Science Enlightenment 366",publishes a series of books,and builds APP and network resources.The platform and the WeChat public account are three digital platforms that assist in reading books through digital means,and fully realize the essential characteristics of children's popular science experience.In form,the project integrates traditionally published books as a digital platform,and uses audio,video,AI,AR,VR and other carriers and network technologies to achieve children's multi-sensory experience while learning science,which has a more intuitive sense of science.Experience and understanding,expand the effective role of children's popular science publishing in improving children's scientific quality,and also provide practical significance for integrated publishing in the field of children's popular science.In terms of content,the project focuses on promoting scientific culture and cultivating scientific spirit,emphasizing experiential learning science,linking scientific methods,thinking,and spirit,and can forge powerful tools for the cultivation of children's scientific literacy,and for the future The construction of children's science publishing ecology explores a new approach.At the same time,the content of the project is original according to China's traditional culture and cognitive habits.It has Chinese characteristics and conforms to the living and cognitive habits of Chinese children.It helps children understand the great deeds of Chinese scientists,understand China's advanced science and technology,and understand China.Level of scientific research and development,and cultivate interest in China's unique natural science culture.The project design plan elaborate from the introduction,project construction and feasibility analysis,book publishing plan,digital platform construction plan,project management and operation,project profit model and expected benefits in seven aspects,detailing the theme of "Science Enlightenment 366" Children's Science Popularization Publishing Project.In the exploration and implementation of this project,we hope to explore a new path for the integration and development of traditional publishing in the field of children's science.
Keywords/Search Tags:integrated publishing project, children's popular science publishing, platform construction, book publishing
PDF Full Text Request
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