Research On The Optimization Of The Profit Model Of Chinanews Client-side

With the rapid development of mobile internet,news client-side has become an important focus and primary development direction of various media expanding their influence and competing for mobile internet entrance due to such characteristics as convenient information release and rapid dissemination and sharing.At present,the development pattern of news client-side industry is not stable yet under extreme competition,remaining in the exploratory stage of competing for users,enhancing user stickiness and exploring profit model.For the majority of media,news client-side just solves the problem of brand extension and sense of existence.However,it depends on whether it can find a profit model suitable for itself as an independent project to realize self-sufficiency and even continuous profits.CHINANEWS client-side,a product launched as transformation and development of traditional media,is confronted with double pressures from internal management dilemma and external competitive impact.Therefore,it is of great referential significance for the corporate normal operation and long-term development to explore and establish a lasting profit model.Platform business model means that two or more specific groups are connected to satisfy the requirements of each group and tactfully make profit by providing interactive mechanism.As a result,the profit model suitable for platform business model can create more values,which is a key of the enterprise to maintain the industrial advantage.Starting with the introduction to news client-side of traditional media and relevant theory of profit model,this paper combs out current profit model and restraining factors of news client-side by summarizing,analyzing and comparing three representative news client-sides such as The Paper,Tencent News and Tou Tiao.Such five problems of profit model mainly in CHINANEWS client-side as advertisement and investment promotion,personnel structure and development team,concept of traditional media and profit motive,fierce competition and impact of the 3rd platform,and undefined business model are analyzed in detail.On this basis,the paper pertinently puts forward a set of diversified profit model“profit on advertisement predominates,paid content as subsidy is complementary,develop accurate service leading users,explore the realization of non-news products,.By managing the team,improving the technical experience,strengthening the construction of content quality,establishing multilateral ecological system and other implementation strategies,the core competitiveness and public praise are gradually improved to create a characteristic profit model of CHINANEWS client-side.According to the aforesaid research conclusions,the enlightenment and suggestions are put forward for the similar traditional media in this paper.It is believed that the establishment of the profit model of news client-side shall combine with its own media advantage.On the basis of improving contents,optimizing user experience and strengthening user viscosity,the platform-based ecological system with multilateral groups is established to form unique corporate brand influence and development space and seek the needs of all groups and development direction of making profit...