Application Of WeChat Service In Agricultural Information Dissemination

One of the keys to the development of modern agriculture lies in the effective dissemination of agricultural information,while the relatively weak infrastructure construction in rural areas and the relatively weak knowledge and information acquisition ability of farmers make WeChat,an application software with many advantages,such as instant messaging,low price and easy access,form a special impetus for the effective dissemination of agricultural information.The efficiency of agricultural information dissemination is one of the key to solve the problem of agriculture,rural areas and farmers.Based on the theory of information asymmetry,this paper combs the development stage and analyzes the characteristics of agricultural information dissemination,studies the problems existing in agricultural information dissemination in China,including agricultural policy,market and science and technology,and also covers the problems existing in the content and mode of agricultural information dissemination.To solve these problems,government departments,agricultural scientific research institutions,educational institutions and other subjects are involved.In order to promote good communication,coordination and cooperation between the subjects and farmers in order to reduce transaction costs,we should not only rely on scientific and technological progress and economic benefits In order to meet the needs of the rapid development and change of the times,it is necessary for the government departments to take the initiative to intervene in the compulsory institutional changes.In view of the short development time of WeChat's application in the dissemination of agricultural information,which is still a new thing,and is limited by the difficulty of data collection at the national level in the research process,this paper chooses the method of classical case analysis to analyze its application effect through the number and structure of audience and scope of three different WeChat public platforms.By studying the application of WeChat in agricultural information dissemination,this paper holds that the greatest advantage of WeChat lies in establishing links between the main body of communication and the audience and realizing two-way interaction,which can not only make agricultural policy information quickly transmitted to farmers,but also accelerate the dissemination of agricultural market information.