The Information Dissemination Of Agricultural Product Promotion By Internet Business,A Case Study In Wuchuan County,Huhhot City

With the rapid development of Internet technology in the last few years,the Internet has been widely used in various industries.The continuous increase in the penetration and use of the Internet has provided a solid foundation for information dissemination of agricultural products,and has brought great convenience to the promotion of agricultural products.It can break through the limitations of time and space,and achieve agricultural information Instant spread.At the same time,it has also changed the traditional single channel of information dissemination,which makes agricultural product promotion channels increasingly abundant.New media such as WeChat,live broadcast,and short videos have become new channels for the dissemination of agricultural product information.It is possible to achieve rapid,extensive and effective dissemination of information through the combination of graphics and text,video,etc.The dissemination of agricultural product information under the Internet environment has changed from the traditional one-way communication to two-way interactive communication,which facilitates the good interaction between the information communicator and the audience.Not only that,the audience of agricultural product information will also be continuously subdivided and accurate information will be pushed.Wuchuan County,Hohhot City,due to its unique natural geographical environment and climatic conditions,has bred a series of potatoes,rye,meat sheep,edible fungi,mountain and Cordyceps chicken,Chinese herbs,beef jerky,cold vegetables,small grains,etc.Quality agricultural products.With the introduction of "Internet +",various agricultural entrepreneurs in Wuchuan County are beginning to explore new models for promoting agricultural products on the Internet,disseminating agricultural product information through online social media,traditional e-commerce platforms,corporate websites and short videos.On the basis of consulting relevant literature,the paper summarizes the current status of information dissemination of agricultural products on the Internet in Wuchuan County by conducting field surveys and in-depth interviews with 12 companies in Wuchuan County.This paper analyzes the problems existing in the information dissemination,and put forward corresponding solutions to help companies find the best way to disseminate information on agricultural products and achieve rapid product circulation.In order to achieve good information dissemination and improve agricultural product promotion efficiency,all agricultural-related enterprises in Wuchuan County can't do without the government's financial and policy support.They also need the cooperation of various enterprises.The key is that all agricultural-related enterprises must create high-quality product content,integrate online and offline communication channels,make full use of the current information communication channels to improve the information transmission of agricultural products,and pay attention to interactive communication with audiences.