Application Of New Media In Agricultural Information Dissemination

On the premise of the continuous improvement of information technology,the formation processing ability of mobile phones is constantly improving,the storage space is increasing,and the new media accompanied by the Internet is also affecting people's production and life more and more profoundly.With the help of mobile terminals and various mobile apps,new media can timely push all kinds of information to users in a directional way.While meeting people's production and living needs,it also replaces the traditional way of information dissemination and becomes the main channel for people to understand all kinds of information.This study analyzed in detail the current situation of agricultural informationization and the application of new agricultural media in Hanyuan County and the problems in agricultural information dissemination from the aspects of infrastructure construction,radio and television infrastructure construction,agricultural information resources construction and the construction of new agricultural information media dissemination platform.On the basis of the mechanism of information and new media government affairs Wechat communication,the evaluation index of information dissemination influence of agricultural new media is established by taking "colorful Hanyuan" Wechat public number as the main body.From the construction of evaluation index system,the establishment of evaluation system,the determination of evaluation index weight,the evaluation and analysis of the status quo of agricultural informatization,and the fuzzy evaluation model.The construction and the establishment of membership matrix are used to analyze the original data.The current situation of agricultural information infrastructure,the construction of agricultural information resources and service platforms,the investment of funds and the guarantee of information services are analyzed by the analytic hierarchy process software.A comprehensive evaluation system for the development of agricultural information is established and applied.Fuzzy evaluation model is used to evaluate the influence of government Wechat.We set up four levels of evaluation structure for each factor,namely excellent,good,medium and poor,and give corresponding scores.Then we normalize the comprehensive influence calculated by the fuzzy evaluation,and finally calculate the results of the fuzzy comprehensive evaluation.In the process of agricultural information dissemination,the membership degrees of multi-color Hanyuan Wechat public numbers in four evaluation sets of excellent,good,medium and poor are 0.45,0.25,0.13 and 0.17,respectively.Through the fuzzy comprehensive evaluation,we can get the comprehensive evaluation value of the multi-color Hanyuan Wechat public number is 79.6,and the comprehensive evaluation is good,which basically accords with the overall evaluation of the role of the new media in the agricultural information dissemination in Hanyuan County.Based on the analysis of the problems existing in the construction of agricultural informationization by new media,this paper puts forward some countermeasures for the construction of agricultural informationization,such as increasing the application of new media,vigorously cultivating talents for the application of new media in agriculture,increasing investment in the application of new media in agriculture,and establishing and perfecting policy and system guarantees.