Research On WeChat Application And Extension Strategy In Agricultural Information Diffusion

For thousands of years,human civilization has continuously progressed.Nowadays,the social economy has been improving day by day,especially the rapid development of science and technology,which has brought mankind into a new information age.In this context,human life and production have become increasingly inseparable from science and information technology,and these high and new technologies are also widely used in various fields.Agriculture is the foundation for a country to prosper,so it needs vigorous development.At this stage,the way of dissemination of agricultural information in my country is still relatively traditional and single,and the infrastructure is relatively lacking,so that agricultural information cannot be disseminated in a timely and effective manner,causing problems such as lack of agricultural information.In today's "Internet+" era,the channels for information dissemination are becoming more and more abundant,which can meet the needs of vivid,diversified,practical,and visualized agricultural information dissemination.In addition,the birth of new media has allowed the dissemination of agricultural information to obtain many brand-new tools and software,such as the popular WeChat and Weibo.The main research content of this article is the application of WeChat in the dissemination of agricultural information.The research is divided into four stages:the first is the introduction.It mainly includes research background,research purpose,research significance,domestic and foreign research status,etc.The second is the application prospects of WeChat in the dissemination of agricultural information.This part expands the network dissemination channels of agricultural information in the "Internet+" era,promotes the optimal allocation of agricultural information resources by the main body of agricultural information dissemination,improves the information reception efficiency of agricultural information dissemination objects,and promotes the normal development of agricultural information-related industrial chains.Promote the sustainable development of agricultural informatization education in five aspects.The third is the design and operation of the WeChat public account for agricultural information dissemination.Taking the WeChat official account of the "Hubei Provincial Rural Agriculture Department" as an example,systematic research is carried out from the three aspects of the agricultural WeChat official account's function design,platform development,operation and promotion.Finally,the promotion strategy of WeChat in the dissemination of agricultural information.Based on the summary of the current situation of WeChat agricultural information dissemination,the existing problems are analyzed from the four dimensions of dissemination subject,dissemination object,dissemination content,and dissemination effect.Propose corresponding promotion strategies in response to the problem,including:giving full play to the leading role of the government in WeChat agricultural information dissemination,building a quality supervision mechanism for the content of the WeChat agricultural information platform,mobilizing the public's initiative in WeChat agricultural information dissemination,and building WeChat agriculture A team of high-quality professionals in information dissemination.