Research On Mobile Audio From The Perspective Of Media Ecology

In recent years,mobile audio has developed vigorously like bamboo shoots after a spring rain.The mobile audio keeps updated on new technology and continuously enriched on the content.Attention and time are resources for the media economy.From the initial word of mouth to point-to-point radio listening in the electronic age to point-to-point personalized listening in the digital age,every update of media technology has a huge impact on the communication environment.In mobile audio technology continues to advance,the user scale growing background,through to the domestic research status of mobile audio and media environment of school development venation of theory carding and analysis,the paper puts forward the following problems: the mobile medium characteristic and the propagation characteristics of the audio is how,is how to evolve step by step,and what impact to the society.Environmental ecology focuses on the media itself,its technical composition,symbol system,and the resulting transmission bias and social impact.With the perspective of Media Ecology as the main support,mobile audio as the research object,this paper apply case studies,Self participatory observation,method of document study and other research technicues to discuss the features of media,communication features,The deviation of transmission,characteristics,dynamic change.And its complex influnce of mobile audio media.on society.Through the detailed study of mobile audio,this paper could draw these following conclusions.Firstly,new technologies such as mobile Internet mobile technology,big data application technology,intelligent voice application technology and cloud storage technology.The symbol system of mobile audio includes character symbols and sound language symbols,which constitute the rich diversity of mobile audio meaning.In terms of transmission bias,mobile audio has spatial bias,which extends the auditory senses and constructs a scene where the virtual and the real interweave.Secondly,the evolution law of mobile audio is further discussed.It is pointed out that mobile audio has the communication characteristics of decentralized transmission subject,diversified interaction forms,rich content resources andimproved audience satisfaction.According to Mc Luhan's quaternion law of media,the changing law of mobile audio improves the audience's participation,changes the one-way passive receiving mode of the audience,and reproduces the scene of group listening to books.Thirdly,in terms of the research on the impact of mobile audio,the paper holds that the communication environment formed by mobile audio promotes the process of political democratization at a macro level,forms a new media economic form,changes the media pattern,and makes a huge change in the production and consumption of culture.At the micro level,mobile audio becomes a part of the individual's life,subtly changing the individual's way of cognition,communication and survival.Finally,after understanding the media characteristics and positive effects of mobile audio,we should also think dialectically about the mobile audio environment.While mobile audio provides information for the public,there is also the potential danger of the public building an "information cocoon house",and the industrial phenomenon of cultural commercialization in the media industry is worth thinking about.The purpose of the analysis of the theory is to provide a reference for the specific practice.The paper proposes Suggestions for the media industry,government agencies and media users to build a balanced media environment.