The Research On The Media Ecology Environment Of Chinese Mobile Audio Platform

Mobile audio platform is the product of the continuous development of traditional broadcast and mobile Internet.As a media "new species",mobile audio platform's development process can not be separated from the influence of the surrounding media ecological environment.However,the development of mobile audio platforms is not easy.The changes in the external environment are also affecting their own survival and development.How does the ecological environment affect the development of mobile audio platforms?What are the problems with the mobile audio platform that are caused by changes in the ecological environment of the media?How can these problems be solved?These are all discussed in this article.Based on the theory of media ecology,this paper uses the concept of media ecosystem,media niche and media population to analyze the external ecological environment,audience ecological environment,and internal ecological environment of mobile audio platform.On this basis,the paper will analyzes the influence of media ecology environment on the development of mobile audio platform.The paper will also analyzes the problems of media ecology in the development of mobile audio platform,and gives suggestions for the sustainable and healthy development of China's mobile audio platform.This paper is divided into five parts.The first part is introduction,which explains the research background and the research status of the related fields,and shows the research purpose and research methods.The second part is the first chapter,which mainly introduces the theory involved in this paper.The third plank is divided into the first,second and third chapters,in this part we discuss the external media ecological environment,internal media ecological environment and audience ecology environment of mobile audio platform.The fourth section is the fifth chapter,which mainly describes the media ecology in the development of mobile audio platform,and proposes reasonable suggestions.The last section is the last chapter,which summarizes the full paper,and points out the shortcomings of this study.