Study On The Innovation Of Reading Promotion Service In Academic Library

Reading is the great significant both for personal growth and the development of a nation.As senior intellectuals of the country,university students have high cultural qualities and scientific research capabilities,which are the hope of the country's development and national future.Th reading level of university students is not only related to its overall quality and development,but also related to national construction and national rejuvenation.With the development of information technology and new media,people's reading habits have changed,and rapid reading has become a reading fashion.Many people have abandoned the traditional reading model,and the reading situation of university students is not optimistic.For this reason,most universities in China have incorporated reading promotion into the daily work of the library in an attempt to guide university students through a variety of content-based reading promotion,activities to the cultivate good reading habits and improve the reading behavior.As the main position of reading promotion,university libraries have achieved fruitful results in recent years,but there are also many deficiencies.Such as,the lack of innovation in reading promotion planning leads to a single form of reading promotion and boring content;library stickiness is reduced;reading promotion is only format;readers lack patience;and reading promotion efficiency is low.Therefore,innovation in reading promotion services in universities has become one of the most concerned issues in the academic world.This article investigates the reading promotion activities of seven academics libraries in Kunming and analyse the shortcomings in their reading promotion services.Through reference to the history and case in reading promotion case competition,and the excellent cases of "Double-First Class" universities library reading promotion service,cases of library promotion services form famous university in Europe and America,we can find out the experience of reading promotion services in libraries.Combining with the actual situation of reading promotion in seven universities in Kunming,this paper puts forward the dimensions of reading promotion and innovation,and it expounds the support for library's innovation in reading promotion service from both macroscopic and microscopic perspectives,so as provide reference for university library to carry out reading promotion service.