Research On Content Production And Dissemination Mechanism Of Game Short Video

In recent years,with the rapid development of new media communication technology and electronic games,although the nature of the game has not changed,the content derived from the game has undergone tremendous changes in form and volume.Short game videos are a clear example.Game short videos have been equipped with short video express trains in the past two years,and have quickly taken a place in the short video field.This is a phenomenon worthy of academic attention.The thesis is mainly divided into five parts.The first chapter introduces the background and significance of the research,the research status,the definition of related concepts and the research methods.The second chapter introduces the overview of the development of game video,introduces the rise and development of game short video,and the characteristics,types and functions of game short video.The characteristics of short game videos include games derived from games,strong dependence;diverse expression content;short length and convenient dissemination.Game short video content types are divided into exciting high-burning commentary,skills and strategies,funny and strange,hot bridge imitation,pleasant special effects mixed cutting,and peripheral information inventory.The short video function of the game is investigated from the elements of each link of communication,mainly including the entertainment function of shaping the mimicry reality,the indirect promotion of online games,bringing fame and fortune to creators and meeting the social needs of users and players.The third chapter discusses the production subject,production conditions and production dissemination motives of game short videos.The main body is divided into professional creators,non-professional professional creators and ordinary player users.The production motive is mainly to gain fame and fortune,and the production methods mainly include random generation in the game and shooting after planning in advance.The fourth chapter discusses the main body and communication mechanism involved in communication.The main body involved includes the communicator,that is,the creator of short game video;the media,the main platform for the communication of short game video;the advertiser,the advertisement is the influence to intensify the competition of game short video Important factors;and the main audience of game lovers.Communication mechanism is divided into attention sharing mechanism and benefitdistribution mechanism.The fifth chapter summarizes the problems existing in the production of short game videos,as well as the countermeasures and suggestions for these problems.