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Research On The Digital Publishing Profit Model Of Academic Journal Companies

Posted on:2021-04-23Degree:MasterType:Thesis
Country:ChinaCandidate:J LiFull Text:PDF
GTID:2428330602980222Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In order to implement the country's great strategy of "building world-class scientific journals and promoting the digital transformation and upgrading of scientific journals" to enable digital publishing to empower the digital economy,it is imperative for academic journal companies to explore new publishing models.Under the background of 5G era and "Internet + digital publishing",the profit model of traditional academic journal digital publishing is facing new challenges and new opportunities.Based on the national conditions of digital publishing in China,how to innovate the digital publishing profit model of academic journal companies has become an important issue for academic journal digital publishers to think about.This article uses the relevant digital publishing profit model theory in a targeted manner to summarize and understand the essence of the digital publishing profit model of academic journal companies through literature research methods,qualitative analysis methods,case study methods,experience summarization methods,field research methods,and reveal their Inherent laws;focus on analyzing the current profit model and profit status of the digital publishing of academic journal company Y,pointing out the particularity and universality of the digital publishing profit model of most academic journal companies,and based on the theory and practice of digital publishing Improve existing programs and paths,make them theoretical and systematic,and finally improve them into experience,with a view to being popularized in the profitability of digital publishing by academic journal companies.The main content of this article is: Chapter One,the purpose and significance of the study.The second chapter defines the relevant concepts and theories of the profit model of academic journal digital publishing,and reviews domestic and foreign literature.The third chapter analyzes the advantages and disadvantages of the digital publishing profit model of domestic and foreign academic journals.The fourth chapter is based on the academic journal company Y,and analyzes the problems and causes of its profit model through various research methods,and uses the 7-factor theory of the profit model to propose and evaluate the digital publishing profit model.Chapter 5 is improved from the 7 aspects of the profit model components,and the digital publishing profit model is established which combines the social benefit with the economic benefit and realizes the maximum economic benefit.Chapter VI,summarizes and prospects the academic publishing company's digital publishing profit model.
Keywords/Search Tags:Digital publishing, Academic journals, Profit model, Economic benefits, Stakeholders, Industrial chain
PDF Full Text Request
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