Thoughts On Digital Publication Profit Pattern Of Our Country

Digital publishing already became the hot topic in publication industry and the"the forward position"of Chinese publication industry transformation day by day. Not only has it changed the way of audiences to read and obtain information, but also caused the value chain and business model of the entire publication industry have radical transformation. Based on the profound effect on the publishing, the paper chooses the profit model of digital publishing as study point, run through its industry chain structure from the industrial chain upstream, the middle reaches and the downstream, and compare the Chinese digital publishing profit pattern with foreign, then summarize the insufficiency and the optimized countermeasure. We hope that these can Provide the new angle of view to instruct digital publishing practice, simultaneously provide the implementation way which to develop our country digital publishing.The profit pattern will be divided into three kinds according to the source of income, namely based on product transaction, service transaction as well as mixed transaction type. And according to the principle of cost leading, the variation, product coordination and focusing in digital publishing profit principle, the paper summarizes ways to realize profit in the digital publishing profit pattern which mainly include: The content and the modern technology union to obtain the commercial value; Train user custom of payment reading to develop profit origin; Seek the strategic alliance to enhance profit ability; Use modern marketing way to develop value chain system.Compared with the digital publishing of overseas, our country's jumping-off point and the development stage are dissimilar. Regardless of develops the scale or the industrial chain's consummation and extends, the specialized color or the marketability capital operation, the overseas development level of digital publishing is advanced. So the paper compare with both profit pattern from four aspects, which is profit main body, profit originates, profit release lever as well as profit barrier, and summarizes the insufficiency as follows: The digital publishing industry chain is imperfect; Not completely unearth the greatest value of digital publishing at present; Traditional publishing's participation is insufficient, which restrict the profit pattern to be perfect.In view of these insufficiencies, the fifth part proposed countermeasures to optimize our country's digital publishing from the system, the content provider as well as the technical provider. Because the digital publishing profit pattern involves the concrete operation, final part choose the technical provider's representative enterprise in digital publishing domain---Founder Apabi as the analysis case, and study its digital publishing operation and profit pattern, and hope that it can have significance to use for reference.