Comparative Study On Profit-making Model Of Digital Publishing Between China And USA

As a new type in which culture deeply fuses with science, digital publishingrepresents the development direction of the publishing industry in the future.In recentyears,the digital publishing industry is flourishing in our country. For many yearsrunning, operating revenues keep increasing with double-digit rates. In2011,it reachedto1377.88billion yuan,which accounts for nearly10%of the total revenues of pressand publication.With the scale expanding, China’s digital publishing is also suffering "growingpains": For example, copyright does not reach the designated degree;imperfectindustry chain; standard construction lag. All of these directly affect the continuous andhealthy development of the industry. It has become the top priority to explore a moreeffective profit—making model. By this way we can achieve the aim of resourcesintegration by innovating patterns, change the extensive mode of development and thenwe can improve the quality and benefit of the industry development.The United States is the pioneer and leader in the digital publishing world.Manydigital publishing enterprises have gone through market honed, formed a distinctiveprofit model and made advantages in market competition. Such as the amazon kindle,it integrated content providers, platform operators and terminal equipment business,then formed a "terminal loss+content to earn money" cross-subsidy profit model. Forexample, Google promotes digital library program, with the vast amounts of knowledgeresources to attract audience, promotes the value of their ads and deeply digs the profitspace of digital publishing, etc. These relatively mature profit models are available forour digital publishing enterprises to learn from.This text uses communication,economics,management theory synthetically anddrops the method of group comparison,according to the type of the amazon kindlemodel with China’s Shan Da mode and Han wang mode, American Google digitallibrary with Chinese Baidu reading,the ISI Web of Knowledge with INKI(ChinaNational Knowledge Infrastructure), the Pearson Education and China’s highereducation publish house, conduct a comparative study based on casesanalysis.Through the comparison, the gap between China’s and the United states’digital publishing in industry chain construction, copyright protection and innovation ofideas has come out highlightedly.It also makes the understanding about the development direction of China’s digital publishing and the key of development moreclear.On this basis, the text bases on national conditions and puts forward three piecesof advice: perfect the copyright protection system; create a external environment ofintegrated industry chain; deeply dig digital publishing profit space. I hope they canprovide some references for the decision makers and industry participants.