The Study Of China’s Digital Publishing Profit Model

Digital publishing is a new form of publication, is to rely on published content,technology, channels and other fusion co-developed form of the publication. Output rising ina few short years has become the hot new darling of the publishing industry.However, manyproblems have gradually become the bottlenecks that hinder its development, and the profitmodel is plagued an important aspect of digital publishing development.Immaturity of profitmodel, the digital publishing industry chain uneven distribution of benefits,lack of digitalpublishing professionals,the digital publication of copyright protection difficulties and otherfactors restricting China’s digital publishing profit model built mainly.The construction of theprofit model of China’s digital publishing, from national policy guidance, and integration ofindustrial chain, strengthen copyright protection, construction of a unified format standards,the implementation of a rational pricing strategy and other aspects of. Positive and useful toexplore in order to establish a mature system of profit model, to pave the way for the healthydevelopment of China’s digital publishing.