Research On The Pan Entertainment Of Music Short Video From The Perspective Of Interactive Ritual Chain Theory

The development of everything has its ups and downs,no matter it is the radio,TV or the mobile Internet now.While it is convenient for the audience,there will also be excessive entertainment,and negative effects will follow.Music video as a popular form of entertainment in the short,tend to reach a certain peak appeared some problems,existing research is mainly to the short music video transmission mode,popular reasons and influence,such as study,as a few from the short music video interaction perspective,this article mainly research in interactive ceremony music under the short video entertainment in the phenomenon of the spread of the environment and the internal and external,music short video user interaction ritual is how to present,music short video produced in the process of communication interaction ritual performance and results.This article obtains from the pan entertainment,music short video as the research object to analyze the short music video pan entertainment and the external cause and internal cause of the entertainment,under the background of the entertainment,represented by trill the short music video of the video content,network events as the research sample,on the theoretical support of Randall Collins interaction ritual,user interaction ritual performance and results,combined with the results of the survey questionnaire about the user experience to make the theory and practice of combining analysis and conclusion,and put forward development countermeasure.With interactive ritual theory as the research support,meanwhile,video users are analyzed to explore the psychology behind these contents.No one has carried out quantitative text analysis of contents at present.The author tries to study the characteristics of video content and users' psychological activities.Therefore,the author will conduct research from five aspects,the first part is the introduction of this paper,mainly from the research purpose and significance,research background,research status,research objects and research methods five aspects to elaborate this thesis.The second part of this article mainly elaborated in the mobile client platform under the support of the short music video the status of the tendency of the entertainment,the first section,from the aspect of the entertainment research,mainly from the short music video platform characteristics,content,characteristics,customer characteristics,in the second section from the aspects of market environment,content,effect and reality to explore the negative effects brought by this phenomenon.The third part of this paper to music short video pan-entertainment as the main content.The first is external.This paper discusses the media environment of music short video from the aspects of media and people,media and society,media and media,etc.In addition,it also discusses the market environment of shake sound,grasping the complex market environment of shake sound from the aspects of population,economy,competition and political factors,and at the same time combines my current cultural environment.Secondly,internal factors are explored to explore the psychological activities of shake sound users under the impact of shake sound audio and video content.At the same time,the method of questionnaire is adopted to master the current psychological choice and psychological response of users in the popular music short video,so as to provide data for future research.Finally,the relationship between users and interaction is discussed,and the benign interaction is an important factor for users to pursue entertainment.The fourth part is the key research content of this paper.Based on the interactive ritual theory,the first section describes the investigation status of this research.The second section will display the survey results of users from the basic information of users,including the basic information of users,user characteristics,user types and user interaction performance.Interactive behavior,interactive form,interactive market,psychological activities,etc.The third section analyzes the interactive performance of users in music short video from the aspects of interactive elements,interactive stratification and formed capital exchange market.The fourth section focuses on interactive content analysis,taking typical cases as samples to explore music short video communication content.The fifth section discusses the results of music short video user interaction ceremony based on the above content.The fifth part combines the previous research and questionnaire survey to make a reflection.Mainly from the short music video in the status,content,audiences,communication effect and the user psychology,government regulation,and,audience content to improve media literacy,user emotional guidance and puts forward some measures for the technical improvement to focus to trill and the development of the whole short video industry to provide the reference.This paper explores the survival status and future development of music short video under extensive entertainment from the perspective of research,content mining and research methods.This study is helpful to enrich the theoretical gap of music short video and deepen the understanding of music short video pan-entertainment.Through literature analysis method,investigation method and content analysis method,interactive ritual theory is used to explain the interactive behavior of music short video users,so as to provide information for readers to deeply understand the internal mechanism of music short video.