Research On The Construction Of Central Kitchen Of Local Party Newspaper Under The Situation Of Media Convergence

With the rapid development of the information technology revolution,the development of network and digital technology has brought about profound changes in the global media structure.In the rapid development of new media,traditional media,especially newspapers,has been to the innovation and survival mark,and media integration is the only way which must be passed for the survival and development of newspaper industry.In our country,the party newspaper has been playing the role of the mainstream media,is the main force of public opinion guidance.In recent years,China's governments at all levels attach great importance to how to promote the depth of integration of traditional media and new media,to strengthen the country's position,propaganda thought culture and strengthen the ideological mainstream media,has made a series of major strategic deployment.Among them,must build and use "central kitchen";in the process of promoting media depth integration,"central kitchen" is standard,is a leading project..In addition,the media after the reshuffle of the authority of the public is extremely hungry for information,as the mainstream media party newspaper in the provision of authority,the production of high-quality news content has inherent advantages.Therefore,it is of practical significance for the development of China's economic and social development to promote the media convergence of local party newspaper,and further consolidate and strengthen the position of mainstream public opinion.At present,study on the "central kitchen" construction,provide Party newspaper production process reengineering path and methods,is the current newspaper transformation of China's reform is an urgent need to explore,but also scholars generally concern,so research on the problem itself,also promote the practice of the news theory.According to the Guangxi daily media group,the "central kitchen"construction as a case analysis,and with the domestic construction practice of Party newspapers are compared,the methods of literature analysis,case analysis and interview,to tease out the general problems existing in the construction of local party newspaper "central kitchen",analyzed in depth of the causes of the problem by the five dimensions of the "Lasswell formula",and puts forward countermeasures.This study suggests that the local party newspaper in the construction of the "central kitchen",should pay attention to the top-level design,combined with its own characteristics and advantages,explore the transformation of user centered,adhere to provide quality content as the foundation,driven by technology driven,innovation mechanism,establish a scientific training system and talent assessment,and to accelerate the industrial transformation the effectiveness,efforts to promote the integration of traditional media and new media in depth,effectively enhance the spread of power,credibility,influence and guiding force.